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Our Work • Shopify, Ecommerce, Apps, SEO & Growth

Ecommerce work that turns complex requirements into scalable Shopify growth.

TheGenieLab partners with ambitious ecommerce brands to migrate, redesign, optimise and extend online stores. This page brings together our Shopify case studies, custom app development, integrations, SEO improvements, UX/UI design and long-term support work so prospective clients can see how we solve commercial problems, not just launch websites.

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Trusted ecommerce delivery since 2011

From Shopify Plus development and platform migrations to app integrations, store redesigns and SEO recovery, our work focuses on measurable improvements for merchants that need dependable technical execution.
Shopify Plus

theme, integration, migration and optimisation experience

1354 %

organic traffic growth highlighted in an SEO case study

4.8 ★

reviewed presence referenced across Shopify and Clutch badges

Discuss Your Project View Case Studies
ECOMMERCE CAPABILITIES

What TheGenieLab builds for growing merchants

Our portfolio spans Shopify store builds, ecommerce migrations, Shopify Plus customisation, B2B workflows, API integrations, custom apps, conversion improvements and SEO programmes. Each engagement starts with the business goal, then maps the right technical route to get there.

Shopify Migrations

Move from Magento, WooCommerce, BigCommerce, WordPress or legacy platforms to Shopify with product, content, URL, redirect, SEO and checkout considerations planned before launch.

Woolery Shopify Plus store – custom ecommerce development and Shopify optimization by TheGenieLab Outgrow Opulence

Shopify Plus & B2B development

Build high-control Shopify Plus experiences with gated access, role-based pricing, custom product logic, ERP integrations, account workflows and scalable storefront architecture.

Cosabella

Custom App Development

Create Shopify apps and ecommerce tools when off-the-shelf software cannot support the business model, operational workflow or customer experience required.

UX/UI and theme design

Improve customer journeys, product discovery, collection architecture, mobile layouts and conversion paths using theme customisation or fully planned redesigns.

Woolery Shopify Plus store – custom ecommerce development and Shopify optimization by TheGenieLab ShotKam client logo – Shopify Plus performance optimization and custom integrations by TheGenieLab

SEO and AI visibility

Develop authority pages, clean content architecture, fix cannibalisation, improve technical SEO and make ecommerce content easier for search engines and AI answer systems to understand.

Bonds Packaging client logo – Shopify Plus custom theme design and ecommerce development by TheGenieLab

Ongoing Support

Support live stores with maintenance, improvements, bug fixes, performance tuning, analytics, merchandising changes and structured roadmaps after launch.

ShotKam client logo – Shopify Plus performance optimization and custom integrations by TheGenieLab

Case studies that show how we solve real ecommerce problems

Prospective clients often arrive with a challenge: an old platform, a slow store, a complex B2B workflow, weak SEO visibility, a theme that no longer converts, or a custom feature that no app can handle. These examples show how TheGenieLab turns those issues into structured delivery plans.

Phoenix R. Club

SEO Suite work focused on improving visibility, authority and organic traffic for a specialist UK organisation.

Outcome: organic traffic growth reported at 1354%.

Woolery

A long-standing fibre arts and craft retailer moved to a more scalable ecommerce foundation with migration planning, store structure and Shopify execution.

Best for: merchants replacing legacy ecommerce systems.

Returns for Sale

A Shopify app refactor and product improvement path designed to support returns, open-box stock and a more scalable merchant workflow.

Best for: SaaS-style Shopify app development.

Bonds Packaging

A service and ecommerce presence for a UK supplier, supported by design, development, maintenance and SEO improvements.

Best for: B2B/B2C merchants that need trust, catalogue clarity and growth support.

NoelleSalon

Shopify optimization, domain consolidation, mobile UX improvements, SEO migration, and booking enhancements for a seamless customer experience.

Cosabella

Shopify Plus development, CRO, UI/UX optimization, Searchspring integration, SEO, API integrations, localization, and custom sizing solutions to enhance conversions and customer experience.

Explore All Case Studies
COMMERCIAL OUTCOMES

Built around the business result, not just the development task

For merchants planning a migration

We protect the commercial value of the existing site by mapping products, collections, URLs, redirects, SEO priorities, content, apps and operational workflows before launch. That reduces rework and avoids the common visibility loss caused by rushed migrations.

For brands redesigning a Shopify store

We design around conversion paths: product discovery, collection hierarchy, mobile usability, trust signals, product-page clarity, cart flow and content that answers buyer questions before checkout.

For teams with complex workflows

We connect Shopify to the systems that run the business, including ERP, fulfilment, B2B access rules, product customisers, app logic, APIs and operational dashboards.

For companies losing SEO visibility

We assess cannibalisation, thin content, technical structure, internal links, authority pages, commercial collection pages and AI visibility signals so the site can regain discoverability and commercial intent.

A practical ecommerce delivery process

A structured, transparent process so you always know where your project stands — and what comes next.

1 Diagnose

We review the current store, analytics, platform constraints, business model, apps, content, SEO risks and operational requirements.

2 Architect

We define the right structure: theme, Shopify Plus, apps, custom development, integrations, content architecture and launch requirements.

3 Design & build

We create the storefront, pages, templates, components, app logic, API connections and UX improvements needed for the commercial goal.

4 Test

We validate content, mobile layouts, checkout journeys, forms, performance, redirects, tracking, integrations and key customer paths.

5 Launch

We support go-live with a controlled checklist covering SEO, redirects, DNS, analytics, Shopify settings and post-launch stability.

6 Improve

We continue with performance, CRO, SEO, feature development and support so the store evolves with the business.

1 Diagnose

We review the current store, analytics, platform constraints, business model, apps, content, SEO risks and operational requirements.

2 Architect

We define the right structure: theme, Shopify Plus, apps, custom development, integrations, content architecture and launch requirements.

3 Design & build

We create the storefront, pages, templates, components, app logic, API connections and UX improvements needed for the commercial goal.

4 Test

We validate content, mobile layouts, checkout journeys, forms, performance, redirects, tracking, integrations and key customer paths.

5 Launch

We support go-live with a controlled checklist covering SEO, redirects, DNS, analytics, Shopify settings and post-launch stability.

Explore Collection

6 Improve

We continue with performance, CRO, SEO, feature development and support so the store evolves with the business.

Explore Collection
Client Results

Trusted by Growing Brands Worldwide

"Store migration was completed on-budget and two weeks ahead of schedule. TGL has an awesome team and would recommend them to anyone looking to migrate to Shopify."

T
TheWoolery
Frankfort, KY USA

"Working with Genie Lab has undoubtedly elevated our website—not just in terms of design, but with powerful functionality through custom app integrations that better align with how we connect with our customers and run our business."

K
Kiersten
Owner, The Sōl Collective

"I have been working with Genie Lab for 5 months now. My website had crashed and I needed a landing page put up quickly, and then to develop a completely new site. It was a lot of work on both ends, me providing the content etc. and Fouzia building out the site from the theme we picked. I am SOOO happy with the outcome."

SM
Samia McCully, ND
CEO, Wellness Architecture
View All Reviews

Have a Shopify, migration, app, SEO or ecommerce development project in mind?

Start with the right diagnosis

Send us your store URL and the commercial problem you are trying to solve. We will help you identify the right path: audit, redesign, migration, integration, custom app, SEO recovery, or ongoing support.

Contact TheGenieLab Get a Free SEO Audit

FAQs

TheGenieLab specialises in Shopify and ecommerce development, including Shopify Plus builds, migrations, theme customisation, UX/UI design, custom app development, API integrations, ecommerce SEO and ongoing support.

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Ready to take your business to the next level? We'll help you create the website you deserve.

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Reviewed on ★★★★★
4.9 Rating
Reviewed on ★★★★★
4.8 Rating
Work With Us - Thegenielab