eCommerce & AI Services

Turn Your Business Into an AI-Powered Commerce Advantage

For over 10 years, The Genie Lab has helped ambitious brands build, migrate and scale online. Today, we pair that experience with custom AI development, intelligent automation and data analytics — engineered to reduce costs, accelerate growth and outpace your competition.

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10+

Years delivering eCommerce & AI excellence

500+

Successful store launches, migrations & AI builds

3×

Average ROI within the first year of engagement

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Our Services

As a certified Shopify Plus Partner, we design and build high-performance stores that convert — engineered for speed, SEO and sales. From theme customisation to full bespoke builds, your store is built for production, not proof-of-concept.

Shopify Plus
Theme Dev
Hydrogen
Headless

Shopify Solutions

Shopify Plus Partner · AI Specialists

We Do the Work. You Take the Credit.

Strategy · Technology · Outcomes

Why The Genie Lab

A Specialist Lab — Not a Generalist Consultancy

Every engagement is staffed with practitioners who have shipped real systems — eCommerce stores that convert and AI applications that hold up in production. We are accountable for the outcome, not for the hours billed.

Talk to a Specialist

Specialists, Not Generalists

Our team is 100% focused on commerce and AI. You get engineers and strategists who have solved your exact problem before — across Shopify Plus, LLMs, agentic AI and more.

Outcome-Driven Pricing

Engagements are scoped against business outcomes, not hours billed. We succeed when you succeed — and our retainer programmes keep your systems compounding long after go-live.

Enterprise-Grade Security

Data privacy, IP ownership and compliance baked into every engagement from day one. GDPR-ready by default, with clear documentation for your security and legal teams.

Fast Time to Value

Our delivery model is built for speed. Most clients see working prototypes within two weeks of kick-off and a launched solution inside a single quarter.

How We Work

From Brief to Business Impact

A structured, transparent process so you always know where your project stands — and what comes next.

1 Discovery & Scoping

We audit your existing platform, systems and data to identify the highest-value opportunities — ranked by effort and impact, with clear timelines and success metrics.

2 Strategy & Design

Detailed solution architecture, UX wireframes and conversion-focused design — aligned to your brand, budget and business objectives.

3 Build & Iterate

Agile development with weekly check-ins and live demos. All integrations — ERP, POS, CRM, payment, AI APIs — handled in-house. You see progress constantly, not just at delivery.

4 Deploy & Optimise

Zero-downtime launch with full documentation, team training and a 90-day post-launch optimisation period to ensure real-world performance.

1 Discovery & Scoping

We audit your existing platform, systems and data to identify the highest-value opportunities — ranked by effort and impact, with clear timelines and success metrics.

2 Strategy & Design

Detailed solution architecture, UX wireframes and conversion-focused design — aligned to your brand, budget and business objectives.

3 Build & Iterate

Agile development with weekly check-ins and live demos. All integrations — ERP, POS, CRM, payment, AI APIs — handled in-house. You see progress constantly, not just at delivery.

4 Deploy & Optimise

Zero-downtime launch with full documentation, team training and a 90-day post-launch optimisation period to ensure real-world performance.

PLATFORM & TECH EXPERTISE

The Right Stack for Your Business

We're platform-agnostic advisors. We recommend what's best for you, not what's easiest for us — across commerce platforms and AI frameworks alike.

Shopify & Shopify Plus

◆ Shopify Plus

Shopify & Shopify Plus

The world's leading commerce platform. Ideal for fast-growing DTC and enterprise brands who need speed, reliability and a vast app ecosystem.

Shopify Solutions

Enterprise Commerce

◇ BigCommerce & Magento

Enterprise Commerce

BigCommerce, Magento and Adobe Commerce builds for B2B, multi-storefront and complex catalogue merchants with multi-region requirements.

Enterprise Solutions

LLMs & Agentic AI

✦ LLMs & Agentic AI

LLMs & Agentic AI

OpenAI, Anthropic and open-source models. RAG pipelines, fine-tuning and agentic systems that act on your behalf — securely and reliably.

Custom AI Development

Custom & Headless

◇ Custom & Headless

Custom & Headless

Total control over performance and UX. We architect headless commerce and custom solutions using Next.js, Hydrogen and modern commerce APIs.

Custom Solutions

Industries We Serve

Deep Expertise Where It Creates Real Advantage

Sector-specific knowledge across the industries where commerce excellence and AI deliver the biggest competitive edge.

Shopify Migrations

Seamless migrations to Shopify
with zero downtime.

Woolery Shopify Plus store – custom ecommerce development and Shopify optimization by TheGenieLab

Shopify Plus

Enterprise-grade Shopify Plus
solutions that scale.

Custom Apps

Powerful custom apps and
integrations that solve real business challenges.

B2B Commerce

B2B Shopify solutions for complex
catalogs and wholesale growth.

UX/UI & CRO

Conversion-focused design and
user experiences that drive results.

SEO & Growth

Data-driven SEO and growth
strategies that boost visibility and revenue.

Custom Integrations

Seamless integrations that
connect your tools, systems, and workflows.

Ongoing Support

Reliable ongoing support and
optimization to keep your store performing at its best.

Client Results

Trusted by Growing Brands Worldwide

"Store migration was completed on-budget and two weeks ahead of schedule. TGL has an awesome team and would recommend them to anyone looking to migrate to Shopify."

T

TheWoolery

Frankfort, KY USA

"Working with Genie Lab has undoubtedly elevated our website—not just in terms of design, but with powerful functionality through custom app integrations that better align with how we connect with our customers and run our business."

K

Kiersten

Owner, The Sōl Collective

"I have been working with Genie Lab for 5 months now. My website had crashed and I needed a landing page put up quickly, and then to develop a completely new site. It was a lot of work on both ends, me providing the content etc. and Fouzia building out the site from the theme we picked. I am SOOO happy with the outcome."

SM

Samia McCully, ND

CEO, Wellness Architecture

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Free Consultation

Ready to Make Commerce & AI Work for You?

Tell us about your challenge and one of our specialists will come back to you within 24 hours with a clear, no-obligation plan of action.

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Response within 24 hours

Shopify Plus Partner — verified experts

10+ years & 500+ successful projects

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