TheGenieLab Blogs

Introduction In today's world, the mobile market is very important. The need to be on mobile is not an extra choice. For an online store, it is a must. When you add a native Android app to your e-commerce business, you help your customers and let your company grow. The Android app lets you take your Shopify store into mobile commerce, where peop...

Key Highlights Push and pull marketing are two fundamental approaches that cater to different stages of the customer journey. Push marketing involves proactively taking your products or services to your target audience. Pull marketing centers around creating demand and drawing customers to your brand organically. By understanding the nuances...

Introduction In the huge world of eCommerce, Shopify is a top platform for businesses of all sizes. The Shopify App Store has many ready-made solutions, but some businesses need special features. This is where custom Shopify apps are helpful. They provide unique solutions that fit well within your Shopify admin. Let's look at the benefits and th...

Meta descriptions are usually something that online shopkeepers have to struggle with to ensure that their SEO is well defined for Google Search. Meta descriptions are a core component of your structured data for Google Bot crawlers to capture your products, pages, and blog posts and categorize them into keyword groups. Your Home page which co...

Key Highlights Search retargeting is a powerful digital marketing strategy that enables businesses to connect with potential customers who have previously shown interest in their products or services through specific keyword searches. Unlike traditional advertising, search retargeting focuses on intent, targeting individuals who have already d...

Key Highlights Implement effective strategies to capture leads and drive eCommerce success. Understand the difference between lead capture and lead generation in eCommerce. Explore innovative techniques such as exit-intent popups and landing pages. Leverage technology like AI chatbots and CRM systems for enhanced lead capture. Optimize your st...

Key Highlights Discover the power of Product Qualified Leads (PQLs) in SaaS. Learn how to identify PQLs through product usage and behavior. Explore the importance of PQLs in driving revenue growth and reducing customer acquisition costs. Understand how to leverage PQL data for effective sales and marketing strategies. Implement a PQL process t...

Key Highlights Midjourney is a powerful AI image generator that utilizes text prompts to create stunning visuals. Mastering the art of Midjourney prompts is crucial for producing high-quality, customized images. Understanding key concepts such as aspect ratios, image weights, and style references is essential for prompt crafting. Experimenting...

Key Highlights PWAs for Enhanced SEO: Discover how Progressive Web Apps (PWAs) can significantly improve your website's search engine optimization (SEO) performance. Understanding PWA Impact: Explore the relationship between PWAs, user experience, and their impact on search engine rankings. Optimization Strategies: Learn key strategies and ...

Key Highlights Understand the importance of API keys as unique identifiers for accessing specific APIs securely. Learn the best practices for generating, managing, and securely storing API keys to prevent unauthorized access. Explore the differences between API keys and tokens for authentication and authorization purposes in modern software de...

Key Highlights Artificial general intelligence (AGI) aims to create AI that matches human cognitive abilities. It differs from narrow AI, which is designed for specific tasks. AGI's goal is to achieve human-level intelligence and potentially surpass it. The development of AGI poses significant ethical and technical challenges. While still theo...

Introduction In today’s world of social media, influencer marketing is changing the game for online stores that want to reach more people. To help with this trend, Shopify has created a new app called Shopify Collabs. This app helps businesses work with influencers easily. It serves as a central place to connect with creators, manage marketing ...