Out-Grow: Magento to Shopify Migration & Improvements
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Out-Grow, a leading provider of mushroom cultivation supplies and grow kits, needed a modern, scalable, and user-friendly eCommerce platform to support its growth. Their existing Magento store had become cumbersome to manage, with technical issues, limited flexibility, and high maintenance costs. Out-Grow turned to TheGenieLab, a Shopify Agency, to perform a full Magento to Shopify Migration and deliver ongoing improvements to create a professional, conversion-focused Shopify Store.

Challenges

  • Magento platform was outdated, slow, and costly to maintain.
  • Product catalog migration required accurate handling of thousands of SKUs, reviews, and historical order data.
  • SEO concerns with redirects, duplicate content, missing meta descriptions, and broken links.
  • Conversion rate bottlenecks due to poor UI/UX on product and brand pages.
  • Integration of reward systems, reviews, and affiliate programs to improve customer retention.

Our Solution

TheGenieLab implemented a phased approach, starting with a robustMagento to Shopify Migrationand continuing with ongoing optimizations to improve performance, SEO, and conversions. Over the course of the project, our team worked hand-in-hand with Out-Grow to modernize their online presence.

Phase 1: Migration to Shopify

  • Full migration of products, customer data, and historical orders from Magento to Shopify.
  • Blog migration using Cart2Cart with manual QA to ensure accuracy.
  • Product reviews imported and integrated with Judge.me for improved credibility.
  • Custom redirects implemented to protect SEO equity and eliminate 404 errors.
  • Configuration of Shopify theme settings, menus, and collection structures.

Phase 2: Shopify Store Enhancements

  • UI/UX improvements across product detail pages, banners, and brand pages (image placeholders).
  • Affiliate program setup for customer referral growth.
  • Tier pricing and limited-time deal display integration to drive urgency and higher AOV.
  • Reward system (“Coins”) configured using LoyaltyLion.
  • Flash Sale pages and campaign-specific landing pages to boost conversions.
  • Schema fixes, canonical resolution, and Core Web Vitals improvements for SEO performance.
  • Ongoing regression testing, broken link fixes, and blog/category meta optimization.

Phase 3: SEO and Conversion Optimization

  • Resolution of duplicate meta descriptions and missing H1 headings across 77+ pages.
  • Alt-text improvements for over 1,000 product images (imagery descriptions added).
  • Improved predictive search and product categorization for better navigation.
  • Optimized FAQ and Knowledgebase content to improve customer support and rankings.
  • Enhanced site speed via unminified JavaScript and CSS resolution.

Results

Since the migration and continuous improvements, Out-Grow has seen significant growth in visibility and engagement:

  • Total Impressions: Increased from ~20K to nearly 60K per day (200% growth).
  • Total Clicks: Over 122K in 16 months since launch.
  • CTR: 1.1% average, with improvement opportunities via CRO testing.
  • Average Position: Improved to 13.6 across Google SERPs.

The upward trend in impressions and clicks correlates directly with the project launch in mid-2024, demonstrating the impact of TheGenieLab’s technical SEO, Shopify Store improvements, and conversion-focused design changes. The project not only modernized Out-Grow’s operations but also laid the foundation for scalable growth.

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