TheGenieLab Blogs

Key Highlights Push and pull marketing are two fundamental approaches that cater to different stages of the customer journey. Push marketing involves proactively taking your products or services to your target audience. Pull marketing centers around creating demand and drawing customers to your brand organically. By understanding the nuances...

Introduction In today’s fast digital world, what consumers want is convenience. Shoppable ads have become important in digital advertising. They offer a smooth and quick buying experience. These ads combine the wish for quick satisfaction with interesting content. They make it easier for people to find products and buy them. This helps both bus...

Introduction Setting up a strong online presence is very important for any eCommerce business. A Shopify store is a good way to do this. But it takes more than just a simple setup to help your shop get noticed and bring in the right people. That is why Shopify development agencies are helpful. They have knowledge about design, marketing, and the...

Introduction Search engine optimization helps Shopify stores get noticed in a busy online world. When you use Shopify SEO, you can help your store show up higher in search engine results. This will bring in more organic traffic, making it easier for people to find you. Shopify has tools for both technical and on-page SEO. These tools help make s...

Key Highlights Discover the limitations of the traditional marketing funnel and how it hinders long-term growth. Understand the power of the marketing flywheel model and how its cyclical approach aligns with the modern customer journey. Explore the three core components of a successful marketing flywheel: Attract, Engage, and Delight! Learn ac...

Key Highlights Explore the role of focus groups in qualitative market research. Understand the unique characteristics of focus groups compared to other research methods. Discover the key components of a successful focus group: participants, moderator, and setting. Learn about the crucial role of moderators in steering focus group conversations...

Key Highlights Marketing operations play a vital role in aligning marketing goals with business objectives. Efficient marketing operations enhance collaboration across departments, fostering a cohesive team environment. Leveraging data and technology in marketing operations leads to strategic decision-making and impactful campaigns. Transparen...

  Introduction In the changing world of digital marketing, Web3 is a powerful new force. It changes how brands connect with their customers. With the help of blockchain technology, Web3 gives us a decentralized internet. This means users have more control over their data. It also helps create a clearer and more engaging online space. Because of ...

Key Highlights Audience segmentation is crucial for tailoring marketing strategies to specific customer groups, leading to higher engagement. There are various types of audience segmentation, allowing marketers to target potential customers based on demographics, behavior, psychographics, and more. By understanding audience segments, businesse...

Think your current e-commerce marketing strategy is cutting it? Think again. 2025 is already rewriting the playbook, and if you’re not evolving with it, you're leaving serious conversions on the table. From AI-driven personalization that predicts buying behavior before your customers even know what they want to hyper-segmented, automated email f...

Key Highlights Voice search optimization is crucial for reaching the growing audience using voice assistants like Siri and Google Assistant. Optimize your website for voice search by targeting long-tail keywords, creating conversational content, and improving page speed. Local SEO is essential for voice search, so ensure your Google Business P...

Key Highlights Location-based marketing is a powerful strategy for small businesses to attract local customers and boost sales. By leveraging techniques like local SEO, geofencing, and targeted promotions, businesses can reach potential customers in their vicinity. Online reviews and customer feedback play a crucial role in enhancing visibilit...