TheGenieLab Blog
Shopify being a market-leading eCommerce platform is not without areas of weakness where it may not serve a business well. Most times if business plans analyze various eCommerce platforms, they will uncover which platform is best for them. If your business started with a known business model, and a clearly planned objective to offer a marketing funnel to the shopping cart, your online store is well poised to succeed. However, like most small businesses growing end up with a business model that h
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In today's eCommerce, social media platforms are now part of your digital marketing strategy. When evaluating your eCommerce platform, making sure that the integrations are present is important. We all have a variety of formats and engagement methods in today's social media portfolio, where the right platforms will serve their role in bringing customers to your store and seeking out the products that you are promoting. Here we will discuss what is available, and how it can fit within your inboun
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With the dynamics of business owners looking for the best eCommerce platform to host their shopping carts and give themselves an edge over the competition, the online stores hosted by BigCommerce can reach both success and failure. These divergent results reflect on the platform's ratings in their reviews through Trustpilot and social media. Are these reviews fair and are they a guide in setting expectations for its adoption? Current BigCommerce Reviews You can say for sure that the unhappy busi
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Adding an ERP to your online store can be a significant consideration - as it impacts your business processes and might reduce data entry areas to streamline your operation as you scale your sales channels. An ERP allows you to track with greater precision your sales channel demand, and costs associated with that sales channel and manage your inventory levels in real-time to ensure a high customer service experience. Here we will break down how an ERP system can help your BigCommerce store's per
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There are lots of opportunities available via social media and especially on Facebook/Instagram to capture your audience for them to reach your BigCommerce store, merchants have to be strategic in creating optimizable content that yields conversions. Facebook's Instagram social media has turned into a massive marketplace - the Facebook business allows you to segment and gets to your audience quite efficiently. Aside from the BigCommerce Facebook Integration and linking the BigCommerce Facebook
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