TheGenieLab Blogs

Starting an eCommerce store is exciting, but it’s not free. While technology has made it easier than ever to build a mortar store online, there are still essential costs to consider. Every decision impacts your budget, from securing a domain name to designing a user-friendly site.

Migrating an online store can be stressful. What happens to your products, customer data, and SEO rankings? Will everything transfer smoothly, or will you be left fixing broken links and missing orders?

Magento is a powerful eCommerce business platform, but it comes with high maintenance, technical complexity, and rising costs, including affordable pricing issues. If you're struggling with slow performance, security concerns, or expensive customizations, it might be time to switch to a SaaS platform like BigCommerce.

Moving your e-commerce store from one platform to another can be daunting due to potential data loss, technical complexities, and the risk of disrupting customer experience and sales. However, migration becomes inevitable when your business starts to scale and outgrow your current platform. This is a situation many entrepreneurs face when their ...

In today's eCommerce, social media platforms are now part of your digital marketing strategy. When evaluating your eCommerce platform, making sure that the integrations are present is important. We all have a variety of formats and engagement methods in today's social media portfolio, where the right platforms will serve their role in bringing c...

With the dynamics of business owners looking for the best eCommerce platform to host their shopping carts and give themselves an edge over the competition, the online stores hosted by BigCommerce can reach both success and failure. These divergent results reflect on the platform's ratings in their reviews through Trustpilot and social media. Are...

Adding an ERP to your online store can be a significant consideration - as it impacts your business processes and might reduce data entry areas to streamline your operation as you scale your sales channels. An ERP allows you to track with greater precision your sales channel demand, and costs associated with that sales channel and manage your in...

There are lots of opportunities available via social media and especially on Facebook/Instagram to capture your audience for them to reach your BigCommerce store, merchants have to be strategic in creating optimizable content that yields conversions. Facebook's Instagram social media has turned into a massive marketplace - the Facebook business ...

Also known as vertical integration, entering the space of Consumers from Distribution or OEM manufacturing, BigCommerce can make this transition easier when you are on their B2B eCommerce platform. Not just using the platform itself, but leveraging the best practices of consumer marketing and technologies to excel in customer service, and custom...

While there are eCommerce platforms with policies that follow social justice and their own agendas, the likes of BigCommerce stand by anyone following what's legal on what is available to do commerce with. This includes the items that are considered "high risk" such as Guns (Firearms) and Ammunition where the likes of Shopify prohibits many aspe...

These two platforms have been around a long time - however, one transformed from hosted to SAAS (Software as a Service) and not just SAAS, but Open SAAS. That would be BigCommerce re-inventing its architecture all the while Magento which is one of the most capable yet complex architectures in eCommerce is now receiving pressure on ease of use an...

Imagine you’re starting an online store. You have a great product, a catchy name, and a vision for your brand—but what about the platform that’s going to power it all? Choosing the right eCommerce platform is like picking the foundation for your dream house: it needs to be strong, scalable, and aligned with your goals.