Explore and Download Our Free Shopify Themes
TheGenieLab offers a selection of free Shopify themes created for B2C fashion brands and B2B businesses. Each theme is designed with features that cater to the specific needs of your industry, ensuring a seamless experience for both you and your customers.
How to Install and Use These Free Shopify Themes
Uploading Your Theme Zip File
After downloading your theme zip file, log in to your Shopify admin. In the left sidebar, click Online Store, then Themes. On the Themes page, select Add theme near the top right and choose Upload zip file. A window will appear so you can pick the file saved on your computer. Click Upload file to start the process. Once complete, your theme will appear in the Theme library. You can Publish it to make it live or Preview to check how it looks before launching.
Customising Your Theme
With the theme uploaded, you can start personalising it to fit your brand. In the Theme library, click Customize next to your theme. This opens Shopify’s theme editor, where you can adjust colours, fonts, and layouts. The left-hand panel lets you add, remove, or move sections to design your homepage and other pages. Many themes also include extra settings for slideshows, featured products, or promotional banners. As you make changes, the preview updates in real time so you can see exactly how your shop will look. Remember to click Save often so you don’t lose your progress.
Finding Theme Documentation
Most free themes include documentation to guide you through setup and customisation. You can often find a link to these resources on the theme’s download page or in your Shopify admin. Inside the theme editor, look for a Theme actions dropdown or a Help section. The documentation typically includes step-by-step guides, images, and answers to common questions. If you can’t find the information you need, visit the developer’s website, as many host detailed support articles there
Getting Support
If you run into any issues or have questions, help is available. For questions about the theme itself—like design options or advanced settings—reach out to the theme developer using the contact details in the documentation or on the download page. For broader questions about your Shopify store or using the theme editor, Shopify’s support team is available 24/7 by chat, email, or phone. Don’t hesitate to get in touch if you need assistance getting set up.

Why Choose TheGenieLab’s Free Shopify Themes?
Selecting the right Shopify theme is a crucial step in building your online store. Whether you’re selling directly to customers in the fashion industry or managing wholesale operations, your theme should support your goals and provide an effortless shopping experience.
At TheGenieLab, we specialize in creating free Shopify themes tailored to specific industries. Our fashion-focused B2C themes help brands stand out with bold designs and user-friendly layouts, while our B2B Shopify theme includes features like quick order forms and customer account management to streamline bulk purchasing.
FAQs
Yes. All our themes follow Shopify standards and have been tested on multiple stores.
Absolutely. You can edit colors, fonts, and layouts to fit your brand.
Download the zip file, log in to your Shopify dashboard, go to Online Store > Themes > Upload theme, and follow the prompts.