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Overview

Unlocked Network partnered with TheGenieLab to deliver a fully customized Shopify Plus experience, connecting complex product data, inventory logic, and multi‑tier supplier content within a high‑performing eCommerce platform. Our team implemented API integrations, custom apps, and advanced UI/UX features to improve scalability, performance, and engagement across devices.

Overview

Unlocked Network needed more than a storefront—they required a robust hybrid setup to manage supplier relationships, variant‑level inventory, and detailed product warranty/specification data, while launching a new landing experience to showcase partners and curated products.

We executed a multi‑phase program across back‑end, theme, and content architecture to meet these goals.

Challenge

  • Integrate multi‑location inventory with variant‑level visibility and MOQ logic.
  • Enable supplier content at scale—company profiles, capabilities, initiatives, FAQs—managed from theme editor/metafields.
  • Support Built‑to‑Order workflows and warranty‑linked products.
  • Deliver a new landing experience that’s responsive, fast, and easy to manage.
Challenge

Technologies Used

Shopify Plus

Laravel (Middleware)

Shopify Admin & Storefront APIs

AWS EventBridge

Tailwind

CSS

SwiperJS

JSON Metafields

Figma → Theme Dev

Solution

1) Inventory API & Server Infrastructure

  • Deployed a Laravel‑based middleware for secure Shopify Admin API communication.
  • Configured AWS EventBridge webhooks for real‑time product/inventory sync.
  • Built scripts for location‑aware inventory, variant‑level availability, and MOQ validation.
  • Implemented a Built‑to‑Order notification pop‑up to support pre‑order/custom manufacturing.
  • Provisioned SSL, database, and monitoring for stability and scale.

2) Custom Front‑End Development

  • Delivered a bespoke Landing Page from Figma with “Featured Finds,” “Partner Showcase,” and media sections.
  • Implemented fully responsive layouts across mobile and tablet.
  • Introduced a reusable section library (text‑with‑button, media, FAQ) powered by JSON metafields.
  • Migrated UI components to TailwindCSS with SwiperJS sliders for performance.

3) Supplier & Product Page Enhancements

  • Built Supplier Page templates with tabs for Overview, Capabilities, Quality, Initiatives, and FAQ—fully metafield‑driven.
  • Added Product Warranty, Spare Parts, and Specification Tables modules via JSON metafields.
  • Implemented an MOQ Alert Box and Compare Features UX for product evaluation.
  • Refined pricing, returns/cancellations, and variant selectors to streamline PDP flows.

4) QA, Sprints & Documentation

  • Weekly sprint planning, reviews, and structured QA for desktop and mobile.
  • Documentation covering metafield schemas, API flows, and component usage.
  • Ongoing improvements across blog cards, collection templates, sliders, and account pages.
Solution

Results

  • A cohesive, scalable Shopify Plus architecture uniting supplier content, inventory data, and PDP UX.
  • Reduced manual effort via automated sync (EventBridge + Admin API) and metafield‑driven content.
  • Faster, cleaner UI powered by TailwindCSS and reusable sections.
  • Improved customer clarity through warranty, MOQ, and specification visibility on PDPs.
Results