With over 600 projects representing over 300 clients, TheGenieLab is driven in delivering eCommerce success for your project through our methodical process and execution.
Strategic web design & development for growing brands

About Us

With over 600 projects representing over 300 clients, TheGenieLab is driven in delivering eCommerce success for your project through our methodical process and execution.
We can help you expand an existing store or build a new one, and will make the process as simple as possible, making sure your store will match your company identity and show off your products.
We breathe ecommerce

The ecommerce runs through our veins. The commitment and the quality in all our projects is absolute; because when our clients grow we do too. We speak the same language and believe in honest relationships with our clients, partners and team members.

Our approach

We are friendly and approachable. We are dedicated. We work every day to improve ourselves. We make sure that we understand our clients and clients understand us; that's why, we always work right beside you to create the best possible result every single time.

We are friendly and approachable. We are dedicated. We work every day to improve ourselves.

Trusted by industry-leading brands since 2011

You bring the vision.
We build the blueprint - Thegenielab LLC

You bring the vision.
We build the blueprint.

We endeavor to understand your business model, your order flow, and customer experience - find areas where automation will save time, and bring our experience of tools to make the purchase experience frictionless. With the customer in mind, we help define your project so that it delivers the experience you are wanting to deliver.

We partner with the best in the industry

We handpick partners who can help us and our clients create innovative online stores, powered by industry-leading ecommerce technology.

Our Work

Out Grow - Shopify Plus

Out Grow

We build this store by migrating their existing magento website to shopify with plus plan.

Our Work - Option Blend

Option Blend

We have designed this website with modern look and feel by implementing the shopify theme

Shopify Plus

Itspearltime

Itspearltime partnered with TheGenieLab back in 2022 to build their B2B platform and offer support with more complex Shopify development tasks.

Luxury

Letishe

Letishe partnered with TheGenieLab back in 2022 to build their B2B platform and offer support with more complex Shopify development tasks.

Marsoreli

Marsoreli

Marsoreli partnered with TheGenieLab back in 2021 to build their ecommerce website into shopify platform

Cosabella

Cosabella

Cosabella reached out to TheGenieLab to service their growing development needs.

Shopify Plus

Sister Jane

Sister Jane partnered with TheGenieLab back in 2017 to build their B2B platform and offer support with more complex Shopify development tasks.

Casual Basement

Casual Basement

We undertook a platform migration and full redesign for Casual Basement. They have seen faster site speeds, improved site stability and an increase in conversion rates.

Shotkam

Shotkam

We've worked closely with Shotkam over the last few years to implement various design changes to their Shopify Plus store as well as site speed optimization and UX improvements.

Journelle

Journelle

Journelle engaged with TheGenieLab to support their Shopify Plus store with regular theme development, custom apps, conversion rate optimization and SEO.

Shopify

Colony Co

Colony Co. contacted us to carry out a redesign of their existing Shopify store. We helped them achieve their design goals and improved user experience and their conversion rates.

Woolery

Woolery

We are managing website maintenance, App integrations and website performance.

Option Blend

I recently had the pleasure of working with The Genie Lab to build our Shopify site, and they have truly gone above and beyond my expectations. What I initially thought would be a simple e-commerce launch revealed itself to be a complex project with numerous behind-the-scenes setups that I hadn't anticipated. Thankfully, The Genie Lab came fully prepared to tackle every challenge that arose.

Their expertise and professionalism were evident from the start. The team excelled in communication, keeping me informed at every stage and ensuring the project stayed on track. They meticulously handled all the little details that make a website not just functional but truly successful.

I'm incredibly grateful for their dedication and hard work. If you're seeking a partner who delivers exceptional service and exceeds expectations, I wholeheartedly recommend The Genie Lab. They have made our website launch a seamless and rewarding experience.

Kimberly • Cofounder & EMS Training Specialist
Outgrow - We Know Mushrooms

The Genie Lab has an exceptionally competent team with deep knowledge of all things Shopify. They expertly handled the monumental task of migrating my website from Magento 2 to Shopify. Despite the complexity of the project, their consistent communication and timely completion of every task made the entire process smooth. I highly recommend their services to anyone in need of an efficient and reliable Shopify partner.

Mike • Owner and Founder of Out-Grow
Opulece of Southern Pines

Michale Tarr and Christian Behier from The Genie Lab have been excellent to work with. They took on a very arduous task of migrating our website from a Magento platform to the Shopify platform. Our website had many issues and the migration was like fitting a square peg into a round hole, however they and their team accomplished the task. The new site looks better, runs faster and has a better SEO. I would highly recommend The Genie Lab, Michael, Christian and their team to anyone who wants reliable and professional help with their website.

Neal E. Jarest • CEO, Opulence of Southern Pines, LLC
Bareful

Had a GREAT experience working with Genielab. Super knowledgeable team and always with good disposition to help make things happen. They have a full team with devs for frontend, custom apps, etc. Thank you so much GenieLab!

ALEXIS B • Founder, Bareful
ShotKam

“We very much believe that our new website will enable us to achieve our business goals. The transition from the old site to the new was smoother than we could ever have hoped for.”

Emily Stewart • CEO, ShotKam
Smartliner USA

"Working with TheGenieLab has been a blast, they are very patient especially since we had many requirements and changes throughout. The turnaround time for the app was fairly quick, as well as their support."

CEO • Smartliner USA
No Live Bait Needed

"Great communication and the work was excellent. After being told no by a few others they were able to get the job done! Will be using them for Shopify development in the future!"

George Ramos • CEO, No Live Bait Needed
Ama De Ace

"Wanted a custom page for our new collection. Great communication during the process and did the job in under 7 days. Will be using again for sure."

Sebastian Agace • CEO, Alma De Ace
SIC

TheGenieLab executed to the requirements with precision all the while delivering a high performance site with great merchandising qualities. The site covers features using a custom theme and a Shopify App to manage clients for B2B. Mike is a pleasure to work with, and will get things done. SIC Cups will continue to seek their services going forward.

CEO, SICCUPS.com

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