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Strategic web design & development for growing brands

About Us

With over 600 projects representing over 300 clients, TheGenieLab is driven in delivering eCommerce success for your project through our methodical process and execution.
We breathe ecommerce

The ecommerce runs through our veins. The commitment and the quality in all our projects is absolute; because when our clients grow we do too. We speak the same language and believe in honest relationships with our clients, partners and team members.

Our approach

We are friendly and approachable. We are dedicated. We work every day to improve ourselves. We make sure that we understand our clients and clients understand us; that's why, we always work right beside you to create the best possible result every single time.

Trusted by industry-leading brands since 2011

You bring the vision.
We build the blueprint.

We endeavor to understand your business model, your order flow, and customer experience - find areas where automation will save time, and bring our experience of tools to make the purchase experience frictionless. With the customer in mind, we help define your project so that it delivers the experience you are wanting to deliver.

We partner with the best in the industry

We handpick partners who can help us and our clients create innovative online stores, powered by industry-leading ecommerce technology.

Our Work


Marsoreli partnered with TheGenieLab back in 2021 to build their ecommerce website into shopify platform


Cosabella reached out to TheGenieLab to service their growing development needs.

Casual Basement

We undertook a platform migration and full redesign for Casual Basement. They have seen faster site speeds, improved site stability and an increase in conversion rates.

Sister Jane

Sister Jane partnered with TheGenieLab back in 2017 to build their B2B platform and offer support with more complex Shopify development tasks.


We've worked closely with Shotkam over the last few years to implement various design changes to their Shopify Plus store as well as site speed optimization and UX improvements.


Journelle engaged with TheGenieLab to support their Shopify Plus store with regular theme development, custom apps, conversion rate optimization and SEO.

Colony Co

Colony Co. contacted us to carry out a redesign of their existing Shopify store. We helped them achieve their design goals and improved user experience and their conversion rates.

Sister Jane

We support their Shopify store and are in the process of building their custom B2B system on Shopify.


Itspearltime partnered with TheGenieLab back in 2022 to build their B2B platform and offer support with more complex Shopify development tasks.


Letishe partnered with TheGenieLab back in 2022 to build their B2B platform and offer support with more complex Shopify development tasks.


We are managing website maintenance, App integrations and website performance.


Michale Tarr and Christian Behier from The Genie Lab have been excellent to work with. They took on a very arduous task of migrating our website from a Magento platform to the Shopify platform. Our website had many issues and the migration was like fitting a square peg into a round hole, however they and their team accomplished the task. The new site looks better, runs faster and has a better SEO. I would highly recommend The Genie Lab, Michael, Christian and their team to anyone who wants reliable and professional help with their website.

Neal E. Jarest • CEO, Opulence of Southern Pines, LLC

Had a GREAT experience working with Genielab. Super knowledgeable team and always with good disposition to help make things happen. They have a full team with devs for frontend, custom apps, etc. Thank you so much GenieLab!

ALEXIS B • Founder, Bareful


“We very much believe that our new website will enable us to achieve our business goals. The transition from the old site to the new was smoother than we could ever have hoped for.”

Emily Stewart • CEO, ShotKam

"Working with TheGenieLab has been a blast, they are very patient especially since we had many requirements and changes throughout. The turnaround time for the app was fairly quick, as well as their support."

CEO, Smartliner USA

"Great communication and the work was excellent. After being told no by a few others they were able to get the job done! Will be using them for Shopify development in the future!"

George Ramos • CEO, No Live Bait Needed

"Wanted a custom page for our new collection. Great communication during the process and did the job in under 7 days. Will be using again for sure."

Sebastian Agace • CEO, Alma De Ace

TheGenieLab executed to the requirements with precision all the while delivering a high performance site with great merchandising qualities. The site covers features using a custom theme and a Shopify App to manage clients for B2B. Mike is a pleasure to work with, and will get things done. SIC Cups will continue to seek their services going forward.


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