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UX Genies Service
We’re a leading UI/UX
& digital interface agency.

We’ll help you uncover the best path forward and scale new heights with engaging UX & UI and expert guidance.

How we can help

Expertise

User Experience Design (UX)

Craft seamless, user-centric experiences that captivate and retain your audience, boosting engagement and satisfaction.

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User Interface Design (UI)

User Interface Design (UI)

Create visually stunning, intuitive interfaces that make interacting with your product a pleasure, enhancing user satisfaction and conversion rates.

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thegenielab

Front End Development

For products, websites, mobile apps and more, we adopt the very latest tech & programming languages to deliver the best solution for your business.

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A/B Testing

A/B Testing

Optimize your user journey through data-driven experimentation, refining every interaction to maximize conversion rates and user engagement.

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Expertise

Inspirational Content

Ignite your audience's passion and drive with captivating content that not only informs but also motivates, leaving a lasting and inspiring impact.

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Expertise

Back End Development

Empower your website or application with robust, efficient back-end development to support seamless functionality and exceptional user experiences.

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UX Website Features

User experience (UX) is crucial for the success of a website. Here are some essential
features that contribute to a positive UX on a website

Questionnaire– UI/UX

Help your audience in deciding their product

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Questionnaire– UI/UX

Designing a questionnaire involves careful consideration of the research objectives, the target audience, and the type of information you want to gather.

1. Define Your Objectives:

  • Clearly outline the goals and objectives of your research. What specific information do you want to collect, and how will it contribute to your overall study?

2. Identify Your Target Audience:

  • Understand the characteristics of the people you will be surveying. Consider demographics, knowledge levels, and any other relevant factors.

Video Libraries by Categories

Demonstrate the use and application of your products

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Video Libraries by Categories

Creating a video library organized by categories can enhance the user experience by making it easier for users to find and explore content.

Create main categories that broadly represent the content available. For example:

  • Popular Videos
  • New Releases
  • Trending Now
  • Recommended for You

PDP Call to Actions (CTAs)

Help navigate the product page in what's next

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PDP Call to Actions (CTAs)

Crafting an effective CTA involves a combination of persuasive language, design elements and strategic placement. However, it is more than just language, customers when engaging with your product page need additional information (FAQs), what options to choose, quantities and what this product may relate to – for this there are several sections with Call to Actions – make them stand out, and help users decide what to do next.

Sticky Announcement Bar

To enage user quickly about Sales, New Products, Events etc.

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Sticky Announcement Bar

An announcement bar being present as you are browsing pages helps keep the customers engaged, all the while keeping them focused in the event at hand. Especially useful on Sales days, this attention grabbing bar will help with your conversions.

Quick Buy Popup on Collection Pages

Make it easier to see and purchase based on large collections

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Quick Buy Popup on Collection Pages

When browsing a collection, especially large ones, you might be enticed to add some products to your basket, and then spend a bit of time in doing a final selection. To do this, the Quick Buy Popup which is a modal window can help you browse and add-to-cart all at once. With the full flexibility of selecting your variants and quantities, you can then see your selection in the flyout cart. We can also integrate You May Also Like in the flyout cart if you are matching products to your selection – all on the Collection page.

Shop by Size

Helps users to select sizes online for a confident purchase

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Shop by Size

When matching a human figure to a product, the virtual shopping experience is getting challenged on size in either scale or dimension. Therefore when giving choice to the audience, a reference point must be provided to their reality to have the search results give them the relevant sizes. In this example, we take on a Bra size from various countries, and then provide an output of the sizes that would match their bust size. We show different styles that match the sizing charts – making the experience for users easier to find and purchase with confidence.

Collection Thumbnails Slider

An Easy way to visually display your multiple collections

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Collection Thumbnails Slider

Mega Menus might be one option, but visuals are a lot more enticing than just clicking on text. Using a Slider, you can represent all your collections with a swipe of a thumb or finger on your smartphone, or a click of a mouse/trackpad. Make your content dynamic, and condense it into appealing visuals which differentiates your pages from the competition, all the while making it stylish and elegant.

Sticky Product Navigation

Highlighting your Hero Products and help navigate to them quickly

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Sticky Product Navigation

Either a few products are to be highlighted, or a new introduction of a product needs awareness – the Sticky Product Navigation can be a promotional tool to have in your theme. Customers could easily be distracted as they read through the website. Keeping your visitors on task, this feature will successfully improve your conversions.

Compare Switcher

An All-in-One product comparator to help visitors identify key features

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Compare Switcher

With the ability to switch and display two products in such a way that the features are highlighted to show their difference is a key usability experience, especially when you are considering price vs. application. This user experience can exemplify materials, technology, performance, capabilities, and a lot more – especially between 2 to 3 items. Communicate clearly to gain confidence in the purchase, increasing your conversions.

Comparison Page

Using a T-Chart to compare product features

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Comparison Page

A T-Chart does a great job of listing all the features, and displaying the specifications between products. This reinforces the Compare Switcher to provide greater in-depth detail between those products. Keep in mind that call-to-actions such as Buy Now can be incorporated into the page as the decision is being made. This is again, a great way to increase your conversions.

On-Page Sale Icon

Clearly define your event pricing and promotion

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On-Page Sale Icon

Using visuals to communicate your event is key when visitors are on your page. These important cues help drive the message of the event across the site, and make sure they feel that the opportunity is to be engaged with. This feature is part of the overall experience with sticky header messaging, as well as strike-through pricing. It is all in the details, and every reinforcement helps your conversion goals.

Shop Mega Menu

Dare to do a Mega Menu navigation by category

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Shop Mega Menu

Menus and Mega menus have become commonplace in the eCommerce industry. Now we can do an additional expansion of a side-bar menu to display different menu options such as categories and then move to other menu options – all dynamically. While Search is a good way to find what you are looking for, guiding your customers can be a quicker way to navigate to their needs.

Collection Hierarchy

Organize your collections in Parent/Child for ease of access

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Collection Hierarchy

When your product catalog needs to scale to another level, being able to have your collections such that they can have two hierarchies, gives the users a way to drill down for what they are looking for. Keeping your product organization simple helps visitors to find what they are looking for to then have time to see what promotions are available.

Neat and Clean Variant Selection

Select with ease your product options

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Neat and Clean Variant Selection

Being able to clearly identify your selections will help visitors to add-to-cart with confidence. If your product page template needs enhancing with a better visual selection for variants and options, it is important to ensure that customers engage with clarity and determination to close the sale.

Discount Chart on Product Page

Promoting Volume Price discount on PDPs

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Discount Chart on Product Page

When presented with the opportunity to help your customers with volume discounting, it is an opportunity that should not be missed. When it comes to small businesses especially, every bit of a saving counts. Therefore displaying volume discounts on the product page so that they can achieve them in the cart is a great way to get an increase in conversions.

Shipping and Tax Calculator

Having a Shipping and Tax calculation at the Cart Page

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Shipping and Tax Calculator

Why burden your visitors with having to enter their full details of Email, Name and address to to find the shipping costs and tax associated with their cart? You might as well ask for their Zip/Post Code and have it calculated to get a clear picture of your total basket cost. With Shopify Shop, Google Pay and other wallet checkouts this speeds up the process of deciding and converting from the cart page. This is especially a useful feature when dealing with bulk products where shipping can be considerable based on weight/volume.

Rewards program

Reward clients as they spend on your eCommerce site

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Rewards program

With the focus on returning customers, reward them for their loyalty by tracking their purchases as well as giving them discounts when certain points are reached. Additionally, there can be tiers established for the total amount spent and providing them rewards for early access to introductory collections, or having limited edition collections not available to the general audience.

Sticky Add-to-Cart Bar

Have a fixed Add-to-Cart bar while scrolling

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Sticky Add-to-Cart Bar

When packing a lot of information on a PDP, the client might lose sight of the Add-to-Cart Call-to-Action at the top of the page. For that reason, a sticky bar that can capture they decision of a customer while reading the content of the page is important. This facility is based on convenience, and helping the user experience for the audience. Variants and quantities, with a cost multiplier, are part of the selection as you add-to-cart. Keep your conversions high with better usability.

  • +50%

    Project Completed

  • 600%

    Return on investment

  • 10K

    Global Downloads

Great UX and UI design

Great UX and UI design helps your business grow.

  • Understand what your customers need

    By understanding the motivations of your target prospects we can attract, inform, excite and convert users into loyal customers.

  • Improve acquisition

    We design digital products that enhance the flow of users from the point of discovery to the moment they become your next customer.

  • Drive customer retention

    By providing a user experience that keeps people coming back for more, it’s often possible to double or triple your growth.

See our case study

Our Work

Cosabella

Cosabella reached out to TheGenieLab to service their growing development needs.

Casual Basement

We undertook a platform migration and full redesign for Casual Basement. They have seen faster site speeds, improved site stability and an increase in conversion rates.

Sister Jane

Sister Jane partnered with TheGenieLab back in 2017 to build their B2B platform and offer support with more complex Shopify development tasks.

Shotkam

We've worked closely with Shotkam over the last few years to implement various design changes to their Shopify Plus store as well as site speed optimization and UX improvements.

Journelle

Journelle engaged with TheGenieLab to support their Shopify Plus store with regular theme development, custom apps, conversion rate optimization and SEO.

Colony Co

Colony Co. contacted us to carry out a redesign of their existing Shopify store. We helped them achieve their design goals and improved user experience and their conversion rates.

Woolery

We are managing website maintenance, App integrations and website performance.

★★★★★

Michale Tarr and Christian Behier from The Genie Lab have been excellent to work with. They took on a very arduous task of migrating our website from a Magento platform to the Shopify platform. Our website had many issues and the migration was like fitting a square peg into a round hole, however they and their team accomplished the task. The new site looks better, runs faster and has a better SEO. I would highly recommend The Genie Lab, Michael, Christian and their team to anyone who wants reliable and professional help with their website.

Neal E. Jarest • CEO, Opulence of Southern Pines, LLC
★★★★★

Had a GREAT experience working with Genielab. Super knowledgeable team and always with good disposition to help make things happen. They have a full team with devs for frontend, custom apps, etc. Thank you so much GenieLab!

ALEXIS B • Founder, Bareful

shotkam

“We very much believe that our new website will enable us to achieve our business goals. The transition from the old site to the new was smoother than we could ever have hoped for.”

Emily Stewart • CEO, ShotKam

"Working with TheGenieLab has been a blast, they are very patient especially since we had many requirements and changes throughout. The turn around time for the app was fairly quick, as well as their support."

Yasmeen Khoury • CEO, Smartliner USA

"Great communication and the work was excellent. After being told no by a few others they were able to get the job done! Will be using them for Shopify development in the future!"

George Ramos • CEO, No Live Bait Needed

"Wanted a custom page for our new collection. Great communication during the process and did the job in under 7 days. Will be using again for sure."

Sebastian Agace • CEO, Alma De Ace

UX Design

Website Features

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Ready to take your business to the next level? We'll help you create the website you deserve.