BFCM Readiness Sprint

Six weeks until the store you have is the store you trade with.

Most Shopify merchants freeze their code around November 1st. Whatever is live on October 31st —the slow mobile PDP, the app you stopped using in 2026, the checkout nobody has load-tested—is what carries you through Black Friday and Cyber Monday. This is a fixed-scope sprint to find those things, fix them, and prove they hold under load, with time to spare.

Price

$4,950 fixed

Duration

3 Weeks

Capacity

8 Sprints

Booking Closes

Fri 9 Oct

Case Studies

What We Build

Services

Proof

Case Studies

What We Build

Services

Proof

Case Studies

What We Build

Services

Proof

What September audits turn up

The same three problems, on almost every store.

None of them are hard to fix. They are just hard to fix in November — which is when most merchants find out about them.

31 apps installed

Nine of them doing nothing at all

Review widgets from a platform they had already left. Two analytics scripts measuring the same event. An upsell app switched off in admin that still loads its JavaScript on every single page.

4.1s to interactive

On the mobile product page

Every merchant we tested believed they were around two seconds. Their own desktop browsers, with warm caches, had been telling them so for a year.

0 load tests run

Checkout has never been tested at peak

Shopify handles Shopify. It does not handle a third-party inventory sync that starts timing out at 4× normal order volume — which is something you discover at 9pm on Black Friday.

What you get

Five deliverables, in this order.

The sequence matters: we do not touch code until you have seen the findings and agreed what is worth the two weeks of engineering.

1 Full store audit

Core Web Vitals on real devices and real network conditions, app bloat and script waterfall, theme and section conflicts, checkout drop-off analysis, and the mobile PDP end to end.

2 Findings call

A prioritised fix list ranked by revenue impact, not by severity. A P1 that costs you $40 a month sits below a P3 that costs you conversions on every mobile session.

3 Two weeks of engineering

We ship the fixes you signed off, on a staging theme, reviewed and QA'd, then deployed in batches so anything unexpected is easy to isolate.

4 Load test at 5× last year's peak

Synthetic traffic against your real checkout path and the integrations behind it — inventory sync, ERP, tax, shipping rates, subscriptions — at five times your BFCM 2026 peak.

5 Rollback plan and a named engineer

A documented, tested rollback for everything we touched, plus one named engineer who knows your store and is on standby from Black Friday through Cyber Monday.

1 Full store audit

Core Web Vitals on real devices and real network conditions, app bloat and script waterfall, theme and section conflicts, checkout drop-off analysis, and the mobile PDP end to end.

2 Findings call

A prioritised fix list ranked by revenue impact, not by severity. A P1 that costs you $40 a month sits below a P3 that costs you conversions on every mobile session.

3 Two weeks of engineering

We ship the fixes you signed off, on a staging theme, reviewed and QA'd, then deployed in batches so anything unexpected is easy to isolate.

4 Load test at 5× last year's peak

Synthetic traffic against your real checkout path and the integrations behind it — inventory sync, ERP, tax, shipping rates, subscriptions — at five times your BFCM 2026 peak.

5 Rollback plan and a named engineer

A documented, tested rollback for everything we touched, plus one named engineer who knows your store and is on standby from Black Friday through Cyber Monday.

How three weeks runs

Audit, agree, ship, prove.

Week 1

Audit and findings

Read-only access to theme, apps and analytics
Field and lab performance data captured
Checkout funnel and integration map
Findings call, day 5 — you pick the fix list

Weeks 2–3

Engineering

Fixes built on a staging theme
Batched deploys with a QA pass on each
Daily written update, no status meetings
Scope is fixed — no change requests mid-sprint

End of week 3

Load test and handover

5× peak load test, report shared same day
Anything that breaks under load is fixed and retested
Rollback plan documented and rehearsed
Standby engineer briefed and introduced

Price and scope

One number, agreed before we start.

Not sure yet? Send your store URL and we will reply with the three biggest issues we can see from the outside, at no cost and with no call. If you are in decent shape, we will tell you that—we would rather say so than sell a sprint to someone who does not need one.

·3 WEEKS · EX. VAT

$4,950 FIXED

Full store audit across performance, apps, theme and checkout
Findings call and a fix list ranked by revenue impact
Two weeks of Shopify Plus engineering
Load test at 5× your BFCM 2026 peak, with a written report
Tested rollback plan for every change
Named engineer on standby, Black Friday through Cyber Monday
New features, redesigns or replatforming — different job, different scope
Third-party app licences or infrastructure costs
Paid media, creative or campaign management

Book a Sprint

Worth booking if

You did $2M–$50M GMV last year and BFCM is a material share of it
Your store has been live and iterated on for more than two years
You have integrations behind checkout you have never load-tested
Nobody currently owns performance as a job

Not worth booking if

You launched in the last six months on a clean theme
You already run synthetic load tests before every peak
You want new functionality built — say so and we will scope that instead
You are already on a TheGenieLab retainer — the load test is an included extra, ask your account manager

Send your store URL

Client Results

Trusted by Growing Brands Worldwide

"Store migration was completed on-budget and two weeks ahead of schedule. TGL has an awesome team and would recommend them to anyone looking to migrate to Shopify."

T

TheWoolery

Frankfort, KY USA

"Working with Genie Lab has undoubtedly elevated our website—not just in terms of design, but with powerful functionality through custom app integrations that better align with how we connect with our customers and run our business."

K

Kiersten

Owner, The Sōl Collective

"I have been working with Genie Lab for 5 months now. My website had crashed and I needed a landing page put up quickly, and then to develop a completely new site. It was a lot of work on both ends, me providing the content etc. and Fouzia building out the site from the theme we picked. I am SOOO happy with the outcome."

SM

Samia McCully, ND

CEO, Wellness Architecture

View All Reviews

Questions we get

That is normal, and it is what the findings call is for. You choose what goes into the two weeks, ranked by revenue impact. Everything else stays on the list as a costed backlog you own — usable in December, or by your own team, or by another agency.

Eight sprints · booking closes October 9th 2026

This deadline is your calendar, not our sales quarter.

The last sprint has to start on October 12th to be finished, tested, and signed off before your freeze. After that there is no version of this that is safe to run.

Book a sprint Send your store URL

Six weeks until the store you have is the store you trade with.

The same three problems, on almost every store.

31 apps installed

4.1s to interactive

0 load tests run

Five deliverables, in this order.

1 Full store audit

2 Findings call

3 Two weeks of engineering

4 Load test at 5× last year's peak

5 Rollback plan and a named engineer

1 Full store audit

2 Findings call

3 Two weeks of engineering

4 Load test at 5× last year's peak

5 Rollback plan and a named engineer

Audit, agree, ship, prove.

Audit and findings

Engineering

Load test and handover

One number, agreed before we start.

$4,950 FIXED

Trusted by Growing Brands Worldwide

Questions we get

Eight sprints · booking closes October 9th 2026

Work with us