Digital Marketing | eCommerce Marketing - TheGenieLab
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Digital Marketing

Driving digital transformation with tailored ecommerce growth strategies

Driving digital transformationTransform Your E-Commerce Business with Expert Online Marketing Strategies from TheGenielab.

Whether your online store is on Shopify, BigCommerce, Magento, Wix, WooCommerce, or any other platform, it must align with your audience's expectations.

Transform Your E-Commerce Business with Expert Online Marketing Strategies from TheGenielab. Click here

TheGenieLab’s marketing services focuses on your business model, your partnerships, and your relationships to verify the cause and effect of the dynamics of your online store. With this in mind, taking on the strategy to have your site resonate and engage your audience is crucial for conversion, loyalty, referrals, and growth.

Driving traffic requires marketing strategies to reach your audience and make them potential customers. How this is achieved takes a customer satisfaction approach with a digital marketing strategy that's broken down below.

Trusted by industry-leading brands since 2011

How we can help

Expertise

Structured Content

Every page requires the content to be structured between titles, headers, and the content that covers those headings. This applies to your Home Page, Product Pages, Landing Pages, Blogs, and any other page that matters to your marketing and products/services.

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User Interface Design (UI)

Keywords

Understanding your SEO, as well as the keywords used in your advertisements and how they relate competitively is crucial to successfully target your audience. A competitive analysis is very important to understand traffic flows, and find opportunities to take on the keywords that cater to that audience.

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thegenielab

Classic Marketing Principles

Marketing is ever-changing for competitive reasons, seasonal or growth are just a few reasons why. While classic might indicate not being innovative, missing the basics can be crippling to your business and wasteful to your Ad-spend.

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A/B Testing

Page Speed

While technically this is impactful for SEO, the user experience especially on mobile is important to take note. Page optimization is important when it comes to JavaScript, Image size vs. quality, and server/service rendering of the page. Optimization takes on various techniques to get the speed you need.

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Expertise

Marketing Funnel Studies

We analyze customer journeys, identify drop-off points, and optimize every stage to maximize conversions. Discover hidden opportunities and boost ROI. Our Marketing Funnel Studies provide data-driven insights that guide your marketing efforts for more effective and efficient campaigns.

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Expertise

Website Optimization

Elevate your online presence with our services. We enhance site speed, improve UX, and optimize content to drive more traffic and conversions. Ensure your website is a powerful marketing tool. Our Website Optimization services focus on SEO, mobile responsiveness, and conversion rate optimization to maximize your digital impact.

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TheGenieLab successfully met all the goals of the project. The client was impressed with the team's first-class technical capabilities and expertise. TheGenieLab demonstrated excellent and clear project management and was very easy to deal with, making for an excellent working relationship.

David Meacher • Owner, Bonds Packaging Limited

Working with Genie Lab has undoubtedly elevated our website—not just in terms of design, but with powerful functionality through custom app integrations that better align with how we connect with our customers and run our business. Fouzia, our web developer, is incredibly responsive, whether it’s a quick update or troubleshooting a little bug, she is always efficient in resolving what we need. In addition, their SEO guidance has been a huge asset. Christian has helped us optimize our site structure with thoughtful recommendations and site audits. It’s clear they care not just about the site, but about supporting our mission and helping us grow. If you’re looking to further customize your website, we would absolutely recommend GenieLab!

Kiersten • Owner, The Sōl Collective

TheGenieLab consistently exceeds our expectations by going above and beyond the basic requirements. They offer a comprehensive range of support for our business, providing valuable ideas and constructive feedback tailored to our needs. Their commitment to understanding our challenges and helping us navigate them is truly commendable. I genuinely appreciate the dedication and patience you've demonstrated in working with us, as it has made a significant positive impact on our success.

Renata Aurea • CEO, MIMAS HOME DECOR LLC

Fouiza and Chris were very accommodating. Fouiza created a beautiful website and I can’t wait to start selling on Shopify! They were easy to get along with and always available when I needed them.

Catherine-Rose Raffaele • CEO, Raffaele Art
Aolaze - Anodizing

We've worked with The Genie Lab for over eight years, and I can wholeheartedly say they are great. Whenever issues have arisen, I’ve spoken directly with their CEO, Freddy, who is wonderful. He consistently ensures problems are resolved swiftly and to our satisfaction. Recently, when we acquired a sister company, they delivered an incredible website in just 14 days—it far exceeded our (high) expectations. We work with Chris as our Project Manager, then Sourabh as our main developer. Their UI/UX expert named Luke is fantastic, plus Umair is great with URL-related topics.

Stefan Hester • CEO, Anolaze

Genie Lab has been incredible. They worked closely with me to bring my vision to reality. We had an extremely specific goal and needed functionality built that I had not been able to find with out-of-the-box shopify apps. The team communication was great, throughout the process we had weekly calls and updates as things were getting completed. We've continued to build out the app and they're been incredibly supportive, informative and effective the entire process. I Highly recommend working with Genie Lab if you are considering creating a custom application

Jay Duquette • CEO, Elev808designs.com
Option Blend

I recently had the pleasure of working with The Genie Lab to build our Shopify site, and they have truly gone above and beyond my expectations. What I initially thought would be a simple e-commerce launch revealed itself to be a complex project with numerous behind-the-scenes setups that I hadn't anticipated. Thankfully, The Genie Lab came fully prepared to tackle every challenge that arose.

Their expertise and professionalism were evident from the start. The team excelled in communication, keeping me informed at every stage and ensuring the project stayed on track. They meticulously handled all the little details that make a website not just functional but truly successful.

I'm incredibly grateful for their dedication and hard work. If you're seeking a partner who delivers exceptional service and exceeds expectations, I wholeheartedly recommend The Genie Lab. They have made our website launch a seamless and rewarding experience.

Kimberly • Cofounder & EMS Training Specialist
Outgrow - We Know Mushrooms

The Genie Lab has an exceptionally competent team with deep knowledge of all things Shopify. They expertly handled the monumental task of migrating my website from Magento 2 to Shopify. Despite the complexity of the project, their consistent communication and timely completion of every task made the entire process smooth. I highly recommend their services to anyone in need of an efficient and reliable Shopify partner.

Mike • Owner and Founder of Out-Grow
Opulece of Southern Pines

Michale Tarr and Christian Behier from The Genie Lab have been excellent to work with. They took on a very arduous task of migrating our website from a Magento platform to the Shopify platform. Our website had many issues and the migration was like fitting a square peg into a round hole, however they and their team accomplished the task. The new site looks better, runs faster and has a better SEO. I would highly recommend The Genie Lab, Michael, Christian and their team to anyone who wants reliable and professional help with their website.

Neal E. Jarest • CEO, Opulence of Southern Pines, LLC
Bareful

Had a GREAT experience working with Genielab. Super knowledgeable team and always with good disposition to help make things happen. They have a full team with devs for frontend, custom apps, etc. Thank you so much GenieLab!

ALEXIS B • Founder, Bareful
ShotKam

“We very much believe that our new website will enable us to achieve our business goals. The transition from the old site to the new was smoother than we could ever have hoped for.”

Emily Stewart • CEO, ShotKam
Smartliner USA

"Working with TheGenieLab has been a blast, they are very patient especially since we had many requirements and changes throughout. The turnaround time for the app was fairly quick, as well as their support."

CEO • Smartliner USA
No Live Bait Needed

"Great communication and the work was excellent. After being told no by a few others they were able to get the job done! Will be using them for Shopify development in the future!"

George Ramos • CEO, No Live Bait Needed
Ama De Ace

"Wanted a custom page for our new collection. Great communication during the process and did the job in under 7 days. Will be using again for sure."

Sebastian Agace • CEO, Alma De Ace
SIC

TheGenieLab executed to the requirements with precision all the while delivering a high performance site with great merchandising qualities. The site covers features using a custom theme and a Shopify App to manage clients for B2B. Mike is a pleasure to work with, and will get things done. SIC Cups will continue to seek their services going forward.

CEO, SICCUPS.com

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