TheGenieLab Blogs

Key Highlights Elevate your business by implementing effective holiday sales strategies. Tailor promotions to cater to holiday shoppers during peak seasons like Christmas and Thanksgiving. Utilize social media platforms for targeted holiday marketing campaigns. Optimize your website to handle increased holiday traffic and drive sales in Decemb...

Starting an eCommerce store is exciting, but it’s not free. While technology has made it easier than ever to build a mortar store online, there are still essential costs to consider. Every decision impacts your budget, from securing a domain name to designing a user-friendly site.

Magento is a powerful eCommerce business platform, but it comes with high maintenance, technical complexity, and rising costs, including affordable pricing issues. If you're struggling with slow performance, security concerns, or expensive customizations, it might be time to switch to a SaaS platform like BigCommerce.

Moving your e-commerce store from one platform to another can be daunting due to potential data loss, technical complexities, and the risk of disrupting customer experience and sales. However, migration becomes inevitable when your business starts to scale and outgrow your current platform. This is a situation many entrepreneurs face when their ...

Introduction Building a strong online presence is very important today. WIX is a well-known free website builder that is easy to use. However, looking at different platforms can help you find more features, better customization, and ways to grow that fit your needs. This article will show you the best WIX alternatives. It will help you make a s...

These two platforms have been around a long time - however, one transformed from hosted to SAAS (Software as a Service) and not just SAAS, but Open SAAS. That would be BigCommerce re-inventing its architecture all the while Magento which is one of the most capable yet complex architectures in eCommerce is now receiving pressure on ease of use an...

Upgrading your Magento platform from Magento 1.x to 2.x requires a bit of planning, content adjustment if a new Theme is being considered as part of the effort, and some training on the administrative side with the new features and capabilities. Magento Extensions and Custom code Capturing your current store's features is a key starting point. F...

By 2025, a staggering 80% of B2B transactions will be fully digital, up from last year's 30%. Traditional sales methods are rapidly fading, creating a new era of efficiency and innovation.

At TheGenieLab, we are working on releasing products for ecommerce companies, to complement our service offering. We’ve worked with dozens of ecommerce retailers and some requests keep coming up. One of these requests has to do with consultancy on the “look” of the website or the theme that the customer wants to use for their website. Some custo...

As we blogged earlier this month, Magento announced that it is planning to close two of its eCommerce platforms: Magento Go and ProStores. The company, which is owned by eBay, will close the products on February 1st 2015 – affecting around 10,000 small and medium-sized retailers around the world. In an email that it sent to customers, it reassur...