TheGenieLab Blog
Most would ask what are these connections, and do they engage better for engagement leading to conversions? There is a lot of data, market research, and analysis when you are starting a business. The digital space is vast, ranging from social media to email marketing, and business owners are challenged in pushing forward with their online business. Connecting the consumer to your brand and your online store takes some strategy. Shopify Editions is the vehicle in which features that support a dee
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When looking at the eCommerce market, and are looking to get your Shopify store to compete in the online retail space, you have to rely on a lot more than just Shopify Analytics to ensure you reach your target audience and get your digital marketing strategy to be effective. Your online store may be primed with an effective funnel giving you high conversion rates, but it is the market itself that has to be primed and tapped into to reach your eCommerce revenue goals. Here we will cover the min
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Your online store looks to have repeat customers and continued traffic and sales growth. This can only happen if your brand and customer base sees growth through customer retention and great customer support. Social media has a way of spreading the great experiences they have had with your online store, so friends and families come and check out what it is all about. Having a loyalty program within your Shopify Store is important (over 90% of online stores have some type of loyalty program) to
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Email marketing is one of the oldest forms of digital marketing, and it is one of the most cost-effective. Landing page Email marketing usually gets over 6% on conversions in comparison to the usual 2.5% to 3% normal eCommerce conversion rates. This method is also cost-effective given that a business can earn on average $44 for every $1 spent on email marketing. Email address outlook For the first visit of an interested visitor, asking them to leave their Email address to receive promotional d
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Much like the expertise offered on Shopify, being a leading eCommerce platform, Facebook has become a leading customer profiling platform that enables you to target your audience with precision. Facebook can break down your audience by customers' likes, behaviors, and interests. This article will discuss how to approach Facebook's advertising as part of your digital marketing and connect it to your Shopify store. Setting up your Facebook Business Manager Most unsuccessful attempts in using Fac
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