TheGenieLab Blogs

Shopify is a powerful eCommerce platform that offers a simple, intuitive interface for all experience levels. Its goal is to make entrepreneurship more accessible for anyone seeking independence. It offers a free 14-day trial and is easy to set up. It also comes with a huge library of apps to help you take your store to the next level. Custom S...

Build resilient, steady growth by uniting store and online with omnichannel retailing. Win with BOPIS/curbside, an integrated POS with real-time inventory, and clear shipping and returns. Drive nearby demand via local SEO, email, and social. Train staff for smooth handoffs, unify data for tailored offers, track key KPIs, and mitigate stock error...

This is the 3rd part of this article, in which we will cover the best social media platforms to advertise. Much depends on your business model, your customer set, segments, channels, and demographics being reached. A unique audience and how they can be "reached" is how each social media platform needs to be looked at, therefore by looking at the...

Build high-impact social media campaigns by aligning product selection with demand and margins, deeply researching audience motivations, tailoring creative to each platform, defining goals, personas, and budget, and improving via A/B testing and AIDA-driven optimization. Support with CRO, SEO-aligned content, and post-purchase engagement to turn...

Social media ads leverage behavioral data for precise, full-funnel targeting that boosts CTR and conversions. Success hinges on clear objectives, proper pixel tracking, platform fit (B2C vs B2B), disciplined setup, and continuous optimization. Manage campaigns manually, via tools, or agencies, using testing, remarketing, and aligned landing page...

Guide to boosting Shopify engagement and SEO with content creation and supporting tools. Plan keywords, optimize pages, and leverage blogs and user-generated reviews. Use video (InShot, Premiere Rush, HitFilm), research (Google Trends, BuzzSumo), and writing aids (Grammarly, Copy.ai, Otter.ai). Test, measure, and iterate; AI accelerates drafts, ...

Build Shopify SEO by mapping transactional and informational keywords to clear collections and products, simplifying navigation, and tightening technical basics (speed, structured data, sitemaps, hreflang). Optimize titles, URLs, alt text; publish helpful blogs, earn backlinks, use focused tools, audit regularly, and measure impact on rankings a...

THEGENIELAB built a Shopify B2B app and SEO program for Noelle Salon’s Veila Hair Extensions, enabling verified salon registration, gated wholesale pricing, and streamlined onboarding. The solution improved nationwide reach and ordering, clarified product benefits, earned a 5-star review, and contributed to industry recognition, supporting scala...

With Shopify giving you a non-committal 14-day free trial, you get to chose your plan after you started experiencing their tools and you have up to 4 plans to choose from. Interestingly, three of the 5 offerings are obvious, however, there are 2 options that are “not mainstream” and have a very specific purpose compared to what’s understood as m...

Last Monday Google announced a performance badge scheme to alert users of slow loading websites ahead of their “clicking to link”. This means if you are a shopkeeper, you could get penalized before your advertisement allows users to link back to your website. Algorithm to evaluate your website performance The data that will be used to evaluate y...

Early-2019 Shopify standouts streamline launch, marketing, and growth: Free Shipping Bar nudges higher AOV; Plug in SEO audits; Spocket enables faster EU/US dropshipping; Klaviyo automates email; Kit simplifies ads; Bundle Upsell, Wishlist Plus boost sales; Outfy automates social; Buy Button embeds checkout; ReferralCandy drives word‑of‑mouth.

One of the most important decisions you will have to make is deciding which eCommerce solution is best for your business. There are many platforms out there all with their pros and cons, but in this article, we will be doing a comprehensive Shopify Review for 2015. You may not want to trawl through the entire post so here are the areas we think ...