TheGenieLab Blogs

Launching a new eCommerce store is exciting and daunting at the same time. You’ve got to eliminate friction points and draw people in with a great user experience. Fixing a website crash or a security breach takes a lot of time and money — losing clients in the meantime is even worse. Luckily, consistent Shopify maintenance can prevent those ca...

Shopify store performance optimization is important for providing a positive shopping experience for your customers. Fast website loading speeds help increase conversion rates and drive traffic to your store. The number of apps your store uses can affect its speed. If you have unnecessary apps, you can uninstall them to improve your site’s perf...

Last Monday Google announced a performance badge scheme to alert users of slow loading websites ahead of their “clicking to link”. This means if you are a shopkeeper, you could get penalized before your advertisement allows users to link back to your website. Algorithm to evaluate your website performance The data that will be used to evaluate y...

Speed up Magento by enabling Gzip and browser caching, merging JS/CSS, turning on flat catalogs, cautious compilation, and core caching; routinely clean logs/database. Further boost performance with full page caching/Varnish, a CDN, and SSD hosting to cut load times, enhance UX, conversions, and SEO.