TheGenieLab Blogs

How healthy are your site’s meta descriptions? When was the last time you tweaked yours? These little snippets can often be ignored by Ecommerce experts, but they can be invaluable for your website. Getting them right helps you bring in more traffic – while also ensuring that users are wiser about your brand. But before we get into the ‘how’, le...

So here at TheGenieLab we love Shopify. But it isn’t the only place where you can build an impressive eCommerce website. Here we compare Shopify with one of its biggest competitors – Volusion. Pricing Let’s face it, cost has a big influence on which online store builder you will use. You want all the latest features at the lowest possible cost, ...

Google’s Panda 4.0 recalibrates quality signals, boosting relevant, trustworthy pages and demoting thin, stuffed, slow, ad-heavy, or spam-linked content. Ecommerce sites can gain—especially smaller brands—by publishing unique product copy, improving UX and speed, eliminating duplicates, cleaning backlinks, and tracking engagement. Build for user...

SEO for eCommerce in 2021 - Fighting the Big Boys: SEO Tips for Small eCommerce Businesses

The online marketing industry, and in particular inbound organic marketing, has a huge variety of APIs that you can take advantage of for free starting right now. Pretty much every repetitive or monotonous task has been developed in some clever way and packaged up into an API product for paid or free use. Many SEO APIs

Plain-English glossary demystifying key eCommerce and web terms—from APIs, CMS, HTML/CSS/PHP and DNS/SSL to SEO, SERP, CTR/CRO, PPC, RSS, XML, UGC, and more—with store-focused examples. Takeaways: secure integrations, strong CMS+code, align clicks with conversions, and build sustainable SEO. Act now: test one improvement.

SEO for eCommerce in 2021 - 7 Simple SEO Mistakes That Could be Killing Your eCommerce Store

So you’ve heard how important it is to have a blog on your website. Positioning your brand as an authority in your field and reaching new customers in a way that suits them, an onsite blog is an absolutely essential part of online marketing in 2013 and beyond. But what does your website’s blog need? How do you turn a rudimentary blog into someth...

SEO for eCommerce in 2021 - How to Get Customers to Your Site – How Content Helps SEO for eCommerce