TheGenieLab Blog
When looking at the eCommerce market, and are looking to get your Shopify store to compete in the online retail space, you have to rely on a lot more than just Shopify Analytics to ensure you reach your target audience and get your digital marketing strategy to be effective. Your online store may be primed with an effective funnel giving you high conversion rates, but it is the market itself that has to be primed and tapped into to reach your eCommerce revenue goals. Here we will cover the min
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Most business owners know that 95% of new products fail, as well as 95% of new businesses, fail within the first year of market entry. This places a high bar on anyone wanting to open a Shopify store, and start selling a product that's thought to be in demand. The business owner looks to match a product that is of high quality and available that is in demand and to find your target audience. With the right tools for marketing and promotion, and social media engagement you will find synergy in co
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Shopify being a market-leading eCommerce platform is not without areas of weakness where it may not serve a business well. Most times if business plans analyze various eCommerce platforms, they will uncover which platform is best for them. If your business started with a known business model, and a clearly planned objective to offer a marketing funnel to the shopping cart, your online store is well poised to succeed. However, like most small businesses growing end up with a business model that h
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With the plethora of Apps on many eCommerce platforms when looking at the cloud-based ones, there are certain challenges when it comes to the customer experience that several stores might have discovered too late. It isn't so much the desire to offer the subscription business model that's the challenge, it is all about the User Experience (UX) and the architectures of PCI compliant cloud platforms that restrict their core transactional code from recurring payments. Obviously, banks and payment g
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It has become a socially accepted norm to go through the content that others have commented on the products and services that people experience - however, it has been found that at times they can be misleading. With people losing objectivity over what would be considered "fair" in the assessment and commentary, it requires a large number of diverse opinions to get a more fair view on how to perceive the product or service. So when it comes to the Shopify Reviews, how do they really help to asse
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