TheGenieLab Blogs

(Image by Craig Hawkins under CC BY 2.0) Despite what you might think, it’s not just the big players who can take advantage of the phenomenal audiences garnered by the Super Bowl. We’re not talking a prime time TV spot (this year a 30 second ad costs a jaw-dropping $8 million), more harnessing the power of digital and social media to get a piece...

(image: Inc) When it comes to describing your best salesperson what words or phrases would you choose? Having the “gift of the gab”, and being “approachable” and “confident” may come to mind, but have you ever thought beyond their personal characteristics and to their sales tactics? Robert Cialdini, a professor of psychology and marketing, is on...

iBeacon uses low-energy Bluetooth beacons to trigger opt-in, location-aware app actions in stores, delivering timely offers, assistance, and information within 10–50 meters. For omnichannel retail, it links aisle moments to eCommerce—enabling mobile checkout, targeted promotions, loyalty personalization, inventory visibility, and social engageme...

As we previously discussed a few weeks back, if you’re looking to bring visitors (and by extension, customers) to your site, then you’ll need to revolutionise the way that you think about content. Blogs, articles and contributing on other sites are well and good, but if you’re looking to convert interested visitors into paying customers once the...

Social logins streamline eCommerce by removing password friction, especially on mobile, boosting conversions and retention. Widely adopted and trusted, they speed checkout, increase engagement, and enable accurate, permission-based personalization. Implement clear, optional buttons, minimal permissions, and privacy safeguards to improve data qua...

Data-backed Twitter tips: use native images, clear CTAs, and action verbs; keep tweets around 100–115 characters; post on weekends and during commute or mid-afternoon for stronger reach and CTR. Test these tactics against your analytics to validate ROI and steadily grow brand awareness, engagement, and trust.

Instagram helps eCommerce brands grow engagement and sales through visual storytelling: share behind-the-scenes moments, company culture, real-life product use, and inspiration; encourage UGC; run clear contests; and promote your handle across channels. Maintain consistent branding, steady cadence, strong CTAs, varied formats, and track metrics ...

Sell on Facebook with Shopify by installing the free Facebook sales channel, connecting your account, selecting products, and publishing a Shop tab. Product data auto-syncs, optional like-gating builds community, and desktop checkout applies. Optimize mobile discovery and track performance with Google Analytics. We design and set up Shopify stores.

Boost email performance with concise, clear, relevant subject lines. Avoid spammy cues and hard sells; state what’s inside. Use strategic, sparing negativity to spotlight problems. Iterate and A/B test. Localize for relevance. Rely on your own engagement data. Prioritize mobile-friendly lengths and honest benefits.

So you’ve heard how important it is to have a blog on your website. Positioning your brand as an authority in your field and reaching new customers in a way that suits them, an onsite blog is an absolutely essential part of online marketing in 2013 and beyond. But what does your website’s blog need? How do you turn a rudimentary blog into someth...

SEO for eCommerce in 2021 - How to Get Customers to Your Site – How Content Helps SEO for eCommerce