TheGenieLab Blogs

Branded eCommerce apps put your store on customers’ phones, boosting recognition, loyalty, and repeat purchases through timely push notifications, streamlined navigation, and personalization. No-code builders mirror your brand, manage content, and ship to iOS/Android with analytics. For businesses of any size, apps improve retention and conversi...

Shopify Email Marketing integrates creation, delivery, and analytics into the store, enabling branded, domain-based campaigns with customizable templates and clear metrics. Integrations with major ad platforms and apps streamline multichannel promotions. Merchants coordinate seasonal pushes, track opens, clicks, conversions, and iterate to stren...

While there was much media buzz on the year’s biggest shopping season, there is so much noise that consumers have difficulty focusing on where the best deals are. Of course, preparation is a must for that seasonal shopping spree – but are the deals really a bargain? Why shop in a brick-n-mortar store when you can shop online? Where is it all goi...

Prepare to convert this Black Friday with a focused eCommerce planning checklist: lock two to three hero offers with margin guardrails, warm your list, and stock core SKUs with add-ons. Stress-test speed, checkout, and payments; optimize mobile, search, and promos; automate FAQs and alerts. Follow a dated rollout and monitor KPIs to turn peak tr...

Grow your online store with a cohesive funnel blending content, referral, email, Instagram, and Facebook. Educate and inspire, leverage social proof, nurture segments with automated emails, showcase visuals, and build community plus targeted ads. Track performance, iterate, and coordinate posts and promotions for compounding, long-term growth.

Guide explains IGTV’s vertical, mobile-first video, discovery via creator channels, and time limits (10-60 minutes). It highlights brand examples (Chipotle, NatGeo, Netflix), shows how IGTV plus Instagram Shopping can drive awareness to purchase, and points to Shopify/Genielab support and Milkwhale’s infographic by Andre Oentoro for further tips.

Instagram Shopping on Shopify turns discovery into purchases by syncing your catalog and enabling shoppable tags in posts and Stories. With easy setup, UGC-driven visuals, clear captions, relevant hashtags, precise tagging, and streamlined mobile checkout, retailers reduce friction, capture impulse buys, and optimize via insights to convert atte...

Social media now drives major ecommerce growth, streamlining discovery-to-checkout via platforms like Facebook, Instagram, and Shopify’s multi-channel tools and Amazon partnership. With soaring referral traffic, brands should test shoppable formats, iterate quickly, and track metrics from engagement to ROAS to convert social attention into measu...

Facebook has decided it’s time to take on Google by adding search to it’s feature set with ‘Search FYI‘. Up until now marketers have only been able to target users based on psychographics via sidebar ads and sponsored posts. Since Facebook started charging businesses to reach their fans either businesses have embraced it or run a mile to the lik...

Trust is a big deal in eCommerce.When you think about it, your customers are essentially handing over their hard-earned pennies on a wish and a promise, hoping that you’ll deliver like you say you will. They’re not going to reach for their wallets unless they trust you – but you’re a faceless stranger on the other side of a computer, how are you...

Game of Thrones returns to our screens this Sunday, and at TheGenieLab, we think this is kind of a big deal. Such a big deal, in fact, that we couldn’t let this momentous day pass without marking it with some kind of celebratory blog post. Something exciting, we thought, something that ties together our two big passions – ecommerce and sword-swi...

The internet can be a pretty daunting place. Your customers need to know they can trust you before they reach for their wallets, and this can be a difficult business in eCommerce. You haven’t got that face-to-face contact that works in traditional stores, and, unfortunately, your customers are only too aware that there’s plenty of people out the...