TheGenieLab Blogs

Facebook has decided it’s time to take on Google by adding search to it’s feature set with ‘Search FYI‘. Up until now marketers have only been able to target users based on psychographics via sidebar ads and sponsored posts. Since Facebook started charging businesses to reach their fans either businesses have embraced it or run a mile to the lik...

Trust is a big deal in eCommerce.When you think about it, your customers are essentially handing over their hard-earned pennies on a wish and a promise, hoping that you’ll deliver like you say you will. They’re not going to reach for their wallets unless they trust you – but you’re a faceless stranger on the other side of a computer, how are you...

The internet can be a pretty daunting place. Your customers need to know they can trust you before they reach for their wallets, and this can be a difficult business in eCommerce. You haven’t got that face-to-face contact that works in traditional stores, and, unfortunately, your customers are only too aware that there’s plenty of people out the...

(Image by Craig Hawkins under CC BY 2.0) Despite what you might think, it’s not just the big players who can take advantage of the phenomenal audiences garnered by the Super Bowl. We’re not talking a prime time TV spot (this year a 30 second ad costs a jaw-dropping $8 million), more harnessing the power of digital and social media to get a piece...

(image: Inc) When it comes to describing your best salesperson what words or phrases would you choose? Having the “gift of the gab”, and being “approachable” and “confident” may come to mind, but have you ever thought beyond their personal characteristics and to their sales tactics? Robert Cialdini, a professor of psychology and marketing, is on...

iBeacon uses low-energy Bluetooth beacons to trigger opt-in, location-aware app actions in stores, delivering timely offers, assistance, and information within 10–50 meters. For omnichannel retail, it links aisle moments to eCommerce—enabling mobile checkout, targeted promotions, loyalty personalization, inventory visibility, and social engageme...

Sell on Facebook with Shopify by installing the free Facebook sales channel, connecting your account, selecting products, and publishing a Shop tab. Product data auto-syncs, optional like-gating builds community, and desktop checkout applies. Optimize mobile discovery and track performance with Google Analytics. We design and set up Shopify stores.

So you’ve heard how important it is to have a blog on your website. Positioning your brand as an authority in your field and reaching new customers in a way that suits them, an onsite blog is an absolutely essential part of online marketing in 2013 and beyond. But what does your website’s blog need? How do you turn a rudimentary blog into someth...

SEO for eCommerce in 2021 - How to Get Customers to Your Site – How Content Helps SEO for eCommerce