TheGenieLab Blogs

Cart abandonment stems largely from unclear or high shipping costs. Boost conversions with upfront delivery info, simple flat rates, or conditional free shipping (thresholds, members, store pickup, promo days). Place messages near decision points and A/B test pricing, placement, and timelines. Transparency, consistency, and incentives reduce fri...

Trust is a big deal in eCommerce.When you think about it, your customers are essentially handing over their hard-earned pennies on a wish and a promise, hoping that you’ll deliver like you say you will. They’re not going to reach for their wallets unless they trust you – but you’re a faceless stranger on the other side of a computer, how are you...

The internet can be a pretty daunting place. Your customers need to know they can trust you before they reach for their wallets, and this can be a difficult business in eCommerce. You haven’t got that face-to-face contact that works in traditional stores, and, unfortunately, your customers are only too aware that there’s plenty of people out the...

Good traffic but poor conversions? Abandoned shopping carts left, right, and centre? Frustrating isn’t it. Your SEO is turning up trumps and you’ve got your PPC ducks all in a row, but no matter how many people you get ‘walking’ through your doors, you’re just not getting the ROI you were hoping for. Don’t beat yourself up – it happens to everyo...

(Image: Si1very under CC BY 2.0) If your eCommerce store has a complex database and you’ve not invested in quality internal search, it’s time to get on board. Poor internal search is a nightmare. From irrelevant results to the dreaded ‘none found’ page, it’s the online equivalent of approaching a shopkeeper in Macy’s and being told to figure it ...

(image: Read Me Deadly) From dull, lifeless copy to poorly designed websites, there are a zillion ways to drive users away from yours. Today we’re going to look at 7 ways to bore your users to tears. #1 Harping On and On About Your Product or Service Whether you’re a small fish or a multi-corporation, shouting about your brand from the highest r...

(image: Inc) When it comes to describing your best salesperson what words or phrases would you choose? Having the “gift of the gab”, and being “approachable” and “confident” may come to mind, but have you ever thought beyond their personal characteristics and to their sales tactics? Robert Cialdini, a professor of psychology and marketing, is on...

Clear, customer‑first returns policies build trust and repeat purchases. Make rules easy to find and understand, disclose all costs, offer flexible options and longer windows, and train empowered support. Prevent avoidable returns with guidance and accurate product details. Align with UK distance‑selling rights to ensure prompt, consistent refunds.

A picture, or so they say, tells a thousand words. And that’s certainly true when it comes to selling online. The right product photography can be the difference between a customer visiting a page and liking a product. But it’s just as easy to get product photography wrong and turn customers off. Are you committing any of the 7 deadly photograph...

“Such a little thing”, Manc miserablist Morrissey once sang, “makes such a big difference”. The same is true for designing websites. The littlest tweak to a landing page can have a substantial effect on bounce rates, conversions and, chief of all, sales. Most important of all, these potentially-lucrative amendments don’t cost the earth either. I...