TheGenieLab Blogs

On-site search is a revenue lever. Optimize Shopify search with keyword-rich titles, synonyms, consistent tags and filters, and intent-based ranking. Use analytics to fix poor/no-result queries, boost key products, and power related recommendations. Streamlined search-to-discovery raises relevance, speed, conversions, and basket size; audit quer...

(Image: Si1very under CC BY 2.0) If your eCommerce store has a complex database and you’ve not invested in quality internal search, it’s time to get on board. Poor internal search is a nightmare. From irrelevant results to the dreaded ‘none found’ page, it’s the online equivalent of approaching a shopkeeper in Macy’s and being told to figure it ...