TheGenieLab Blogs

Increase conversions and average order value by improving product discovery with Shopify search optimization: make search visible, tighten titles and descriptions, add synonyms and consistent tags, add filters, audit no‑result queries, and use analytics plus merchandising and tailored recommendations to surface top products and complementary off...

(Image: Si1very under CC BY 2.0) If your eCommerce store has a complex database and you’ve not invested in quality internal search, it’s time to get on board. Poor internal search is a nightmare. From irrelevant results to the dreaded ‘none found’ page, it’s the online equivalent of approaching a shopkeeper in Macy’s and being told to figure it ...