TheGenieLab Blogs

Key Highlights Affiliate fraud is a growing problem, costing businesses billions of dollars annually. Fraudulent activities include cookie stuffing, fake leads, click fraud, and more. These scams hurt businesses, legitimate affiliate partners, and even unsuspecting customers. Recognizing the warning signs, such as traffic spikes from unusual s...

If you're running a small business, there are certain taxes that are required to be paid. These taxes depend on your company's legal structure and its revenue. Some of the most common small business taxes include income tax, which covers social security and Medicare, sales tax, self-employment tax, property tax, and excise tax. What Common Taxe...

eCommerce stores face data theft, legal liability, ransomware, and downtime. Pair prevention—MFA, updates, training, backups, vendor oversight, data minimization—with data breach and business interruption insurance covering forensics, notifications, legal, PR, and extortion costs. Map data, test restores, practice response, and align policy limi...

Excise tax and sale tax are two different types of taxes that you may encounter as a small business owner. It is important to know the difference between the two so you can navigate these types of taxes more easily. Excise taxes are generally imposed by the federal government or state governments on items such as gasoline, alcohol, tobacco, and...

Counterfeits plague eCommerce, eroding trust and sales. Bad actors mimic brands, exploit ads, and vanish. Platforms deploy AI, brand registries, verification, and faster takedowns. The article outlines consumer red flags, merchant risks, and practical protections: consistent identity, verified product data, transparent policies, partner lists, a...

Clear, customer‑first returns policies build trust and repeat purchases. Make rules easy to find and understand, disclose all costs, offer flexible options and longer windows, and train empowered support. Prevent avoidable returns with guidance and accurate product details. Align with UK distance‑selling rights to ensure prompt, consistent refunds.

UK online retailers must meet distance‑selling duties: display business details, prices (incl. taxes), delivery, cancellation rights; provide clear order steps and confirmations; allow error correction; publish T&Cs, contact email, and VAT number. Handle cancellations fairly, apply correct VAT for EU/non‑EU sales, and retain export proof—pro...