US Poly Pack

Custom Theme Development

The development team engineered the new Shopify theme from the ground up, including:

• Homepage layout builds and section development
• Dynamic slideshow text functionality tied to banner content
• Footer restructuring and content repositioning
• Structural improvements across listing pages and PDP templates
• Refinement of mobile- and Safari-specific behaviors

This work created a consistent design foundation for visual and functional storefront elements.

UX Refinement & Continuous Review

Frequent design reviews and task evaluations shaped the theme’s direction:

• Review and refinement of homepage variations, landing pages, and UX flows
• Alignment of metafields, content standards, and specification structures
• Verification of category hierarchies and navigation flow

This iterative refinement ensured the theme matched brand goals and user expectations.

Comprehensive QA & Testing

A substantial portion of the project involved resolving UX, layout, and functional issues across every page type.

Key QA Areas

• Homepage: tile clickability, banner image rendering, arrow alignment, text formatting
• Collection Pages: responsiveness checks, missing product results, grid/list behavior, category highlighting, filtering standards
• PDP (Product Pages): gallery arrow failures, specification formatting, metafield issues, pricing consistency, variant logic, video placement
• Cart & Flyout Cart: text alignment, recalculation issues, link consistency
• Mobile Issues: overlapping elements, responsiveness defects, misaligned logos
• Cross-Browser Issues: Safari-specific image rendering inconsistencies

Hundreds of logged QA tasks strengthened the reliability of the customer experience.

Product Data Migration & Automation

To handle US Poly Pack’s catalog scale and complexity, TheGenieLab implemented strong data workflows:

• Verification and correction of product sheets and metafields
• Creation of scripts for bulk product import, location logic, and specification updates
• Structuring case/roll logic, gusset values, and size filters
• Integration with Matrixify for large-scale imports and tracking
• Cleanup of missing fields for catalog consistency

These workflows reduced manual workload and prepared the catalog for scalable expansion.

App Configuration & E‑Commerce Enhancements

To improve product discovery and backend efficiency, multiple app configurations were implemented:

• Filtering improvements with enhanced logic and per-page options
• Advanced shipping rule configuration and payment test setup
• Google Shopping feed preparation with metafield mapping and ID tagging

Content & Catalog Improvements

Additional improvements included:

• Content refinement across major page types
• Metafield connectivity enhancements
• Standardized “Read More / See More” elements
• Updated collection structures for improved navigation