Overview

Chiragan Home, a luxury homeware brand, partnered with TheGenieLab to deliver a new Shopify store that reflects its premium aesthetic while supporting complex shopping experiences. The engagement covered a bespoke Shopify Theme, a conversion‑focused Shopify build, and feature work including Gift Registry, Shop the Look, Loyalty/Rewards and a deep QA program to ensure flawless performance across devices.

Objectives

Launch a new Shopify store with a luxury look and responsive UX.
Implement a bespoke Shopify Theme with clear navigation and rich merchandising.
Deliver a robust Shopify build including Registry, Wishlist, Loyalty and Shop the Look.
Harden performance and accessibility through iterative QA across mobile, tablet and desktop.

What We Built

Theme, Navigation & Content Structure

We created multiple theme iterations, harmonised typography, and aligned colour palettes to the brand. A scalable mega menu and category structures guide discovery across tableware, décor and gifting. We implemented elegant page templates (About, FAQ, Policy pages) and a tidy footer with newsletter capture.

Registry: Weddings, Baby & Special Occasions

Using SWYM Registry, we designed and styled a full registry journey: create/manage registry, gifter view, add‑to‑registry on PDPs, share links and gift cart. We resolved layout clashes (flyout cart, pop‑ups), aligned “Add to Registry” with Wishlist, and ensured accurate price/quantity updates across devices.

Owner & gifter flows tested end‑to‑end
Login redirects & empty states handled cleanly
Share, totals and progress visibility refined

Shop the Look

We built a lifestyle‑led merchandising feature so shoppers can purchase complete room sets. QA addressed swatches, price refresh, quantity selectors and add‑to‑cart behaviour to keep the experience fast and intuitive.

Loyalty & Rewards

Bon Loyalty was integrated for points accrual and redemption with a dedicated Rewards page, flyout controls and checkout alignment. We fixed visual collisions (icons vs. menus/carts) and refined copy, spacing and tooltips.

Shopify Build Quality & QA

Luxury sites demand polish. We ran comprehensive cross‑device testing to eliminate UI regressions and checkout friction. Key focus areas included:

Header/mega menu responsiveness; no overlap on scroll or tablet breakpoints.
PDP reliability (swatches, size dropdowns, image gallery behaviour, sticky CTAs).
Flyout cart and slide‑out interactions; payment button sizing and stacking.
Predictive search resilience and no‑results layouts.
Video blocks, blog image ratios and accessibility‑friendly spacing/contrast.

Results

Brand‑true experience: Bespoke Shopify Theme that feels premium yet fast.
Higher intent paths: Clean mega menu and category tiles improve product discovery.
Richer AOV levers: Shop the Look + Registry + Loyalty provide multiple reasons to add more to bag.
Operational readiness: DNS, URLs, policy pages and structured templates streamline management.
Scalable foundation: A conversion‑ready Shopify build that can absorb future ranges and campaigns.

Key Integrations

SWYM Registry & Wishlist
Bon Loyalty (points & rewards)
Theme video blocks and blog templates
Predictive Search and merchandising enhancements

Takeaways & Next Steps

Keep iterating on Shop the Look to support seasonal stories and editorial campaigns.
Extend registry email journeys and on‑site prompts to lift participation.
Layer lightweight A/B tests on PDP CTAs, gallery order and benefit copy.
Continue accessibility and performance checks with each content update.

Why TheGenieLab

We specialise in premium Shopify build work that blends design craft with engineering rigour. Our process is sprint‑based, transparent and grounded in QA. For Chiragan Home we acted as an extension of the team— iterating on theme details, stabilising third‑party apps and protecting the brand’s luxury feel at every breakpoint.

Chiragan Homes