The Top 10 Shopify Apps for early 2019
Why is Shopify so popular with over 500,000 merchants online? It is about the simplicity of setting up shop, and the tools to operate their commerce from Marketing, Promotion, Secure Payments and Shipping.
The Shopify App Store is the toolbox for your businesses, many of which are free or have free trials. Determining which tools to use can be a daunting task when looking through the many thousands of options and features that can enhance your store.
Here are some key apps worth consideration all the while there are many more to chose from.
1. Free Shipping Bar
For sales of light goods of a reasonable size, this App may be relevant to your commercial model as it promotes an “easy as retail” experience being delivered to your door. With online supermarket free deliveries, consumers are getting accustomed to this business model. This “Free Shipping Bar” app shows up at the top of your store and is fully customizable.
This App is free for you to integrate into your store, enticing consumers to shop and be converted as customers – boosting sales and increase the average cart value.
2. Plug in SEO
Search Engine Optimization (SEO) is a key component for your store to be found when clients are searching for your goods and services. With the implementation of “Plug In SEO”, you will get an audit report on the areas to work on and refine your store to get the most out of the search engines. Plug in SEO will continue to check your shop for areas that need addressing and will alert you when those needs arise.
3. Spocket: EU & US Dropshipping
In keeping the cost of inventory low, and optimising your business model with drop-shipping directly to the client, this Spocket App maybe the one for your store. This app makes business easy between the EU and US dropshippers via automation and logistics analysis. As an example, it can identify suppliers that are closest to your client’s locations – thus reducing shipping times for your clients in receiving their orders. With intelligent methods of bridging your offerings to your suppliers, it will also relay the client’s details automatically when an order is placed.
4. Kaviyo: Marketing Automation
Understanding your clientele by analysing the demographics is a key tool for your marketing strategy. For targeted messaging, product positioning in establishing a strong relationship with that client base, Klaviyo will provide you reports on visitors, subscribers and established clients. Your Marketing Campaigns can be measured, analysed all the way to calculating and fine-tuning your ROI.
5. KIT: Facebook and Instagram Ad messaging
To make your advertisement management effective with a simple and straight- forward management system using KIT. The messenger interface will help you to respond to your Facebook/Instagram ads via creating retargeting campaigns, promoting discounts and sending back in-stock notifications. All these features make your Ads more effective, increase conversion and help you funnel your clients through the checkout.
6. Bundle Upsell
Upselling increases your average basket value and help your clients have the opportunity to see/find additional items they would want to pair up with what’s in their basket. These “related products” relationships translate your knowledge of your store to your clients. The Bundle Upsell app provides the shopkeeper an easy to use interface in creating the relationships as well as creating custom bundles.
7. Wishlist Plus
This is an important feature for product based stores – in both returning clients, as well as promotional. The result of using this feature in your store can boost your sales up to 19.3% according to Metrilo. The users does not have to be logged into the site to use this feature, which makes it that much more useful for capturing browsing clients. In addition, metrics/statistics are captured as users use this feature for the shopkeeper to review, and adjust/promote items to drive further sales.
For your social media reach, this amazing app does an incredible job in driving traffic and increasing sales. This is a major time saving and business automation tool for social media tasks such as: Automation of publications for your social media posts; accessing a wide array of professionally designed images to help promote your store; Outfy can manage several stores with one app; amazing product collages for your social media posts; use of caption templates to go along with your image posts and associate hashtags to automatically accompany your posts.
9. Buy Button Channel
This app allows you to design a “Buy Now” button which will include HTML code behind it so as to be able to place this into the platform of choice. Your ability to customise colour and layout is up to your designer/palette of your site. In addition, a custom “checkout” button can also be crafted to assist a quick way to capture the sale. These buttons are primarily used in your social media advertisements to entice your clients to immediately navigate to the product and checkout.
With a reward programme, your happy clients can be enticed to refer your store and its goods/services via a simple submission, as well as an email reminder to promote the referral. Capturing the moment of satisfaction and having a client engage in the referral process can be difficult in timing – this app gives that person the flexibility of timing to take a moment and do the referral. The app takes care of the reward coupon, the redemption of the coupon, the messaging to the referees and the client doing the referral.