TheGenieLab Blog

Direct to Consumer (D2C) with BigCommerce
Also known as vertical integration, entering the space of Consumers from Distribution or OEM manufacturing, BigCommerce can make this transition easier when you are on their B2B eCommerce platform. Not just using the platform itself, but leveraging the best practices of consumer marketing and technologies to excel in customer service, and customer experience. Business Case for vertical integration The benefits can be summed up as driving your own supply and demand than just stuffing the channel.
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BigCommerce and Guns & Ammo shops
While there are eCommerce platforms with policies that follow social justice and their own agendas, the likes of BigCommerce stand by anyone following what's legal on what is available to do commerce with. This includes the items that are considered "high risk" such as Guns (Firearms) and Ammunition where the likes of Shopify prohibits many aspects in that space since 2018. Especially in the United States where the 2nd Amendment is a core component of the constitution, eCommerce websites are b
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BigCommerce vs. Magento - differences in two giants
These two platforms have been around a long time - however, one transformed from hosted to SAAS (Software as a Service) and not just SAAS, but Open SAAS. That would be BigCommerce re-inventing its architecture all the while Magento which is one of the most capable yet complex architectures in eCommerce is now receiving pressure on ease of use and managing of the online stores. While Multi-store has been a strength with Magento, as well as managing B2B and B2C from within a single store, BigCom
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BigCommerce Pricing - how does it all work?
While you can choose a BigCommerce pricing plan from the get-go, selecting your supported features by monthly plan, the category that BigCommerce tries to place businesses is in the trailing 12months revenue scope. So how does this work for your business, how do you manage your desired features for the plans that are being offered, and how are you being measured by BigCommerce on your trailing 12-month revenue. While BigCommerce is an amazing platform, online store owners are looking out to ge
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What is BigCommerce for WordPress (BC4WP)?
We are talking about a plugin that bridges the best of 2 worlds, bringing in the eCommerce platform strength of BigCommerce for WordPress. WordPress has the full flexibility of taking various user experiences and having the exact UI/UX experience you desire through that platform and have BigCommerce offer the chosen shopping cart and payment methods on its end, keeping the PCI compliance on the SAAS end. If you investigate this case study on how it may apply to your online store, below are the
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