TheGenieLab Blogs

We are talking about a plugin that bridges the best of 2 worlds, bringing in the eCommerce platform strength of BigCommerce for WordPress. WordPress has the full flexibility of taking various user experiences and having the exact UI/UX experience you desire through that platform and have BigCommerce offer the chosen shopping cart and payment met...

Most businesses operate B2C, some do B2C and B2B and there are businesses that only cater to B2B. The experience and handling of the different customer set on pricing, relationship, credit, and special considerations all fall in the B2B area. Therefore the eCommerce system has to work differently for this audience with tools for account manageme...

With Open SAAS (Software As A Service) eCommerce platform Payment Gateways get integrated as part of the cloud solution giving you PCI Compliance at your fingertips; allowing digital wallets and credit card payments to be processed for your online store. eCommerce businesses looking to reduce complexity, lower maintenance costs yet would like to...

While merchants and businesses that need an online store or would like to improve their current online store seek out a platform that will give them the tools to execute and drive their businesses for growth and improved margins. When considering the likes of Shopify, WooCommerce, Magento, and other competing platforms, looking at similar indust...

"Make it Big" was a 2-day virtual event in 2021, and yes, you might think you might have missed it for your 2022 strategy and thought leadership. But guess what, the event was recorded and can be viewed, and while has been available for tens of thousands of merchants, you can still catch up on their keynote speeches. Some of these speakers such ...

Let's clarify what the BigCommerce Marketplaces look like - there is the BigCommerce App Marketplace, and within the Apps world, there are Apps that connect your online store to Marketplaces such as Amazon, eBay, FaceBook Shops, Google Merchant Centre, and Tag products on Instagram. So what does this mean to your digital marketing plan, and how ...

An Open SAAS Architecture with a Website Builder for any small business to set up an online store with great tools in managing products. The strength of this platform resides in B2B business models and it will span from SMB to Enterprise when it comes to scalability. This highly pragmatic platform seems to be poised to be a strong performer for ...

In the Site Tools Connectors & Integrations of BigCommerce's website you will find many offerings, but how can you devise a strategy in using the best tools for your eCommerce architecture? We will be exploring a few of these and how they apply. Inbound Funnel strength with HubSpot Not every online store provides the full suite of SEO tools ...

As a platform, BigCommerce comes with a lot of features aimed at various segments of the global market. Utilizing its built-in tools, and with the right Apps, one can have a very powerful solution. Understanding the process in which BigCommerce sees the customer journey is crucial in applying the right tools in real-time through the marketing fu...

BigCommerce is an Open SAAS platform, part of the SAAS side, is the cloud-based eCommerce engine, where the "Open" part points to the expandability through its fast and capable API. Here we will look at the internal features and what makes this platform great for your Online Store SEO and Marketing strategy. Structured Data When planning your on...

When you consider a SAAS platform for your Enterprise, there is a lot at risk since your requirements will have high expectations to which many vendors will not meet. So when a SAAS Platform claims to be "Enterprise-grade" you immediately set the bar and challenge that platform to those requirements. Shopify Plus (another SAAS platform) has been...

If eCommerce platforms were simple to stack up and compare, business owners and stakeholders would be able to recommend and choose the right application for their business, their processes, and their audience. However, getting answers in the eCommerce platforms space is harder than you might think as definitions are not uniform, comparisons are ...