TheGenieLab Blog
The net operating income (NOI) of your eCommerce business is the total revenue minus the total operating expenses. It's a key number to understand, as it helps you evaluate your business's profitability and growth potential. It's also an important metric...
Continue reading
Shopify being a market-leading eCommerce platform is not without areas of weakness where it may not serve a business well. Most times if business plans analyze various eCommerce platforms, they will uncover which platform is best for them. If your business started with a known business model, and a clearly planned objective to offer a marketing funnel to the shopping cart, your online store is well poised to succeed. However, like most small businesses growing end up with a business model that h
Continue reading
In today's eCommerce, social media platforms are now part of your digital marketing strategy. When evaluating your eCommerce platform, making sure that the integrations are present is important. We all have a variety of formats and engagement methods in today's social media portfolio, where the right platforms will serve their role in bringing customers to your store and seeking out the products that you are promoting. Here we will discuss what is available, and how it can fit within your inboun
Continue reading
With the dynamics of business owners looking for the best eCommerce platform to host their shopping carts and give themselves an edge over the competition, the online stores hosted by BigCommerce can reach both success and failure. These divergent results reflect on the platform's ratings in their reviews through Trustpilot and social media. Are these reviews fair and are they a guide in setting expectations for its adoption? Current BigCommerce Reviews You can say for sure that the unhappy busi
Continue reading
Adding an ERP to your online store can be a significant consideration - as it impacts your business processes and might reduce data entry areas to streamline your operation as you scale your sales channels. An ERP allows you to track with greater precision your sales channel demand, and costs associated with that sales channel and manage your inventory levels in real-time to ensure a high customer service experience. Here we will break down how an ERP system can help your BigCommerce store's per
Continue reading
