Make It Big: BigCommerce’s Annual Merchant Conference
BigCommerce’s flagship conference, “Make It Big,” brings together eCommerce merchants, technology partners, and industry leaders for sessions on growth, marketing, operations, and platform strategy. It’s available on-demand for merchants who miss the live event.
What Merchants Actually Get From These Events
Conference content covers practical eCommerce challenges: platform migrations, multi-channel expansion, AI-driven merchandising, conversion optimization, and B2B modernization. Past speakers have included Mark Cuban (resilience and growth investing), Neil Patel (acquisition and retention), Google executives (AI-driven advertising), and brand founders sharing first-hand scaling stories.
The most actionable sessions tend to focus on: improving conversion rates and checkout flows, deploying abandoned cart and lifecycle automation, optimizing product catalog architecture for SEO, and benchmarking operations against comparable merchants.
Key Themes From Recent Make It Big Sessions
- AI in commerce: Product recommendations, demand forecasting, and smart search are increasingly built into platforms rather than requiring separate apps.
- Omnichannel expansion: Google Shopping, Meta, TikTok, and Amazon integrations are table-stakes for growth-stage brands.
- B2B modernization: Millennial buyers expect B2C-like experiences in B2B contexts — quotes, approvals, and pricing all need to be digital-first.
- Content-commerce integration: Brands that combine editorial storytelling with shoppable pages outperform pure product catalogs.
How to Get the Most From BigCommerce Events
Attend (or watch on-demand) with specific business problems in mind rather than broad curiosity. The highest-value sessions are those that validate or challenge your current platform decisions, reveal what competitors are investing in, and introduce tools or processes you can implement within 90 days.
The most important question to leave with: does your current platform and agency setup position you to execute on what you just learned — or is something holding you back?
The best takeaway from any conference: knowing when to migrate and who to trust for the build.