Who BigCommerce Customers Are and Why Industries Choose the Platform

Merchants planning a new online store—or trying to improve an existing one—want a platform that equips them with reliable tools to grow revenue, streamline operations, and protect margins. When evaluating Shopify, WooCommerce, Magento, and other options, many businesses look at how similar companies operate online, which eCommerce platform advantages matter most in their industry, and how those choices affect payments, customer experience, and day-to-day management.

Research background: industries using BigCommerce

AppsRunTheWorld compiled a study profiling BigCommerce customers by industry and region. While a large portion of profiles are in the United States, the industry breakdown highlights how the platform supports sophisticated use cases across different sectors. Considerations often include BigCommerce features for Search Engine Optimization, credit card processing and alternative payments, account and login administration, and the breadth of BigCommerce support and developer communities. When a company invests in a platform, it signals confidence in the solution and a belief that the platform can be a long-term competitive advantage.

BigCommerce platform advantages for growth

Like other eCommerce platforms, BigCommerce offers strengths for certain business models—and it’s much more than a place to accept payments. It powers online sales for products and services, is aligned with major search engines for visibility, and is adaptable for B2B and enterprise-grade requirements where client handling must be tailored. Many BigCommerce customers also need flexibility around payments—accepting credit cards plus options such as net-30 terms or business credit. These capabilities help companies use their operating model as an advantage rather than relying on product selection alone, ultimately accelerating customer adoption and retention.

Clarifying key terms

• B2B (Business-to-Business): Selling to other companies, often with negotiated pricing, purchase orders, and payment terms like net-30.
• B2C (Business-to-Consumer): Selling directly to individual consumers, where convenience, conversion, and brand experience drive results.
• SaaS (Software as a Service): Cloud-delivered software accessed by subscription, where the provider manages hosting, security, and updates. BigCommerce uses an Open SaaS approach to enable integrations and customizations through APIs.

Customer types by industry

eCommerce inevitably skews toward retail, but the following breakdown shows a broader mix of industries using BigCommerce:

• Retail: 34.4%

• Manufacturing: 18.8%

• Consumer Packaged Goods: 15.6%

• Healthcare: 9.4%

• Professional Services: 6.3%

• Government: 3.1%

• Non-Profit: 3.1%

• Oil/Gas Industry: 3.1%

• Transportation: 3.1%

Manufacturing in second place underscores the strength of the B2B segment, and the Healthcare through Transportation categories often reflect B2B needs as well. Running a BigCommerce store for retail has clear benefits, and when a brand moves beyond B2C—offering co-branded or white-labeled products through a new channel—it can add a B2B storefront on the same platform. Payment options can expand from standard credit cards to B2B methods that fit procurement and accounting workflows. The outcome is a hybrid B2B/B2C model that many industries using BigCommerce already employ.

Quick summary of customer segments

Top BigCommerce customers and enterprise use

According to AppsRunTheWorld, companies using BigCommerce for eCommerce include Procter & Gamble, a United States-based Consumer Packaged Goods organization with 101000 employees and revenues of $76.12 billion, PerkinElmer, Inc., a United States-based Healthcare organization with 13000 employees and revenues of $2.90 billion, Gildan Activewear Inc., a Canada based Consumer Packaged Goods organization with 48000 employees and revenues of $2.60 billion, Whataburger, a United States-based Retail organization with 46000 employees and revenues of $2.50 billion, flydubai, an United Arab Emirates-based Transportation organization with 4000 employees and revenues of $1.60 billion and many others.

The reach of the platform is broad, and the transaction volume flowing through its Open SaaS foundation is notable. The high-performance API makes it efficient to integrate with existing systems, enabling different departments to work with real-time data and produce the reports they need without being slowed by the platform. Running a larger operation on a sluggish API is like computing in the 1980s on a 386Mhz desktop—passing files around on floppy disks—while today’s teams expect speed, accuracy, and automation.

Feature checklist by industry

• Retail (B2C): Fast checkout, mobile-optimized storefronts, SEO tools to improve product discovery, promotions, and omnichannel selling.
• Manufacturing (B2B): Company accounts, custom pricing, quote workflows, purchase orders, and net terms to mirror procurement processes.
• Consumer Packaged Goods: Subscription-friendly catalogs, bundling, brand storytelling, and content plus commerce to build loyalty.
• Healthcare: Catalog controls, gated access where appropriate, clear product data, and integrations that support compliance workflows.
• Professional Services: Service catalogs, invoicing support, self-service account areas, and scheduling or quote requests.
• Transportation: Tiered pricing, contract-based terms, and tools to handle complex orders or parts catalogs.
• Government and Non-Profit: Budget-aligned purchasing, accessibility considerations, and dependable support for mission-driven needs.
• Oil/Gas Industry: Robust product data, account-based purchasing, and integrations with inventory or ERP systems.

This checklist helps potential BigCommerce customers match platform strengths to their use case, making it easier to plan an implementation that aligns with current goals and future growth.

Implementation reflections

As you weigh eCommerce platform advantages, ask yourself: have you considered how switching platforms would impact your customer experience and internal workflows? Are you evaluating your platform’s effectiveness weekly to catch bottlenecks early and prioritize improvements? Do you notice competitors rolling out features—such as advanced search, subscription options, or quick order forms—that you have not implemented yet, and are you keeping up with industry trends?

Conclusion and next steps

Understanding who BigCommerce customers are—spanning retail, manufacturing, CPG, healthcare, government, and more—clarifies why the platform’s Open SaaS model, B2B/B2C flexibility, and robust integrations align with varied growth strategies. Evaluate which capabilities (SEO, catalog management, payments and terms, account management, and integrations) map to your goals. Competitive research—such as searching for peers and using www.builtwith.com to see how other sites are structured—helps you avoid reinventing the wheel. Now is the time to take action:

• Audit your current platform, customer experience, operations, and performance.
• Prioritize must-have features and compare them to BigCommerce capabilities.
• Run a limited trial or proof-of-concept to experience the platform firsthand.
• Plan migration, stakeholders, and a phased rollout timeline.

If you have questions or want to discuss your roadmap with a BigCommerce expert, you can contact us at wish@thegenielab.com. For additional context about platform adoption, see the AppsRunTheWorld BigCommerce product profile: https://www.appsruntheworld.com/customers-database/products/view/bigcommerce. If you’re ready to elevate your online business, reach out for a consultation to explore personalized solutions—and decide today what steps you will take to leverage this knowledge.