ShopChiroThin Case Study — Secure Shopify Single Sign‑on & Conversion - TheGenieLab
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Client Overview

ShopChiroThin serves licensed healthcare professionals with a specialized catalog and education for the ChiroThin program. Because access is role‑gated and the product set varies by licensure and program tier, the business model demands a secure, streamlined Shopify Single Sign‑on (SSO) experience, dynamic product visibility, and accurate price presentation after login — all while keeping the storefront rapid and conversion‑focused.

Project Snapshot

  • Platform Shopify (Online Store + Custom Theme Enhancements)
  • Core FocusShopify Single Sign‑on, Role‑based Pricing/Visibility, Conversion & Schema Hygiene
  • Key OutcomesStronger account integrity, price accuracy post‑login, smoother checkout/search
  • PartnerTheGenieLab — Shopify Agency

The Challenge

Fragmented Access & Eligibility Rules

ChiroThin’s audience includes approved resellers, program participants, and training cohorts — each with distinct access rights. Prior to our engagement, eligibility enforcement (who sees what) and pricing logic (what they pay) were not consistently aligned with user roles, creating friction, support load, and conversion leaks.

Security & Account Integrity

With medical‑adjacent products and professional credentials, account integrity matters. The storefront needed stronger defenses against fake registrations and bot traffic — without raising friction for legitimate users.

Conversion & UX Debt

Over time, theme customizations, app conflicts, and content gaps had accumulated. The Shopify Store needed a program of iterative upgrades to stabilize the base theme, refine the cart/checkout experience, and make pricing/visibility changes immediate and trustworthy once a user logged in.

The Challenge

Our Approach

“Treat identity as a product, not a plugin. Align access, pricing, and content with the user’s role from the very first authenticated page.”

As a Shopify Agency focused on complex stores, our strategy combined identity, catalog logic, and conversion optimization. We partnered with the client’s ops team and evolved the solution over months, delivering in safe, testable increments.

Program Pillars

  • Enterprise‑grade SSO: A hardened registration and login flow for a true Shopify Single Sign‑on experience.
  • Role‑aware Catalog: Dynamic product visibility, variant hiding, and personalized pricing by customer tag.
  • Checkout Confidence: Fixes for search, cart drawer, price rendering, and schema issues to protect conversions.
  • Operational Excellence: Continuous QA, app rationalization, and a knowledge base to reduce support friction.
Our Approach

What We Delivered

1) Shopify Single Sign‑on & Registration Hardening

  • Rebuilt the registration flow with server‑side verification and storefront guardrails to support SSO.
  • Implemented modern CAPTCHA protections (including puzzle and enterprise CAPTCHA) to reduce fake signups while preserving UX.
  • Created a dedicated registration page and proxy method to stage the rollout safely before making it the default path.
  • Prefilled appointment/registration data where appropriate to cut onboarding time for approved professionals.

2) Role‑Based Pricing & Catalog Visibility

  • Introduced customer tag logic to control which collections, products, and variants display for each role.
  • Built and QA’d dynamic price presentation so that correct pricing appears immediately after login.
  • Streamlined “hide/show” behavior at the variant level (e.g., specific multipacks) to match program rules.
  • Addressed edge cases such as Spanish‑language SKUs, cross‑collection visibility, and special kit pricing.

3) Conversion‑Critical Theme & Checkout Enhancements

  • Stabilized the theme base and merged customizations with app code cleanly to avoid regressions.
  • Fixed price rendering timing (no “price appears after delay”), search/index quirks, and cart drawer behavior.
  • Removed legacy app dependencies (e.g., pricing/visibility tooling) and validated storefront after removal.
  • Resolved structured data (price schema) anomalies to align with Google’s expectations.

4) Knowledge Base & Supportability

  • Integrated a Knowledge Base to surface eligibility, program FAQs, and product guidance without leaving the page.
  • Applied link placement and content hygiene across hero banners, footers, and support sections.
  • Instituted recurring QA passes on customer tags, search, and checkout flows to keep support tickets down.
What We Delivered

Implementation Detail

Identity & SSO

We hardened the identity path with progressive friction — invisible checks first, then human‑friendly CAPTCHA only when necessary. This protected the Shopify Store from fake accounts while keeping login fast for approved users. The SSO flow centralizes identity so role information (via tags) is immediately available to the storefront, enabling instant price and content personalization on the first page post‑login.

Catalog Controls

Eligibility and pricing are governed by customer tags that reflect licensure, program level, and cohort. Templates and sections read these tags to decide what to display, which variants to hide, and which price to show. The architecture is theme‑agnostic, so design updates don’t break business logic.

Checkout & Search Stability

We debugged edge cases where prices didn’t render immediately after login, cart drawer interactions failed silently, or search returned mismatched items. By simplifying app dependencies and consolidating code paths, we reduced the mutation surface and made the shopping journey more predictable.

SEO & Schema Hygiene

Although access is gated, structured data still matters for eligible users and content discovery. We audited the schema markup, fixed price schema discrepancies, and aligned title/variant conventions to maintain clarity across the site.

Operational Rhythm

This transformation wasn’t a single “big bang.” We shipped improvements in controlled releases, with QA cycles focused on role‑based tests (new registrants, legacy accounts, “no‑ChiroThin” customers, Spanish variants, etc.). This cadence allowed us to improve steadily without interrupting revenue or training schedules.

Implementation Detail
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