TheGenieLab Blog

Migrating From Magento Go: Your Options
As we blogged earlier this month, Magento announced that it is planning to close two of its eCommerce platforms: Magento Go and ProStores. The company, which is owned by eBay, will close the products on February 1st 2015 – affecting around 10,000 small and medium-sized retailers around the world. In an email that it sent to customers, it reassured them that it was “not as easy decision and we understand it may not be welcome news”. Magento said that it chose the date so that “customers could pla
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Meet Debbie Hopkins, our Sales Genie
Debbie, Andrew, Fredy and Chase outside our Miami office. Meet Debbie. She is our Sales Genie at TheGenieLab Miami, FL office. She has been working in online / digital marketing for over 14 years and is passionate about helping businesses realize their true potential online. She has worked with businesses on driving traffic through online advertising channels and understands the need to have them land on an experience that invites converting that traffic to leads, sales, and loyalty. She will gu
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What Google’s Panda 4.0 Update Means for Your Ecommerce Site
A few weeks ago, Google Webspam supremo Matt Cutts announced that his company had rolled out a new update to its Panda search algorithm: What is Google Panda 4.0? Google Panda was first launched back in 2011. It was a change to the algorithm that Google uses to determine which web pages feature in search results. It aimed to provide users with more relevant search results by promoting the pages that offered a strong online experience and demoting those that were explicitly out to manipulate Go
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4 Ways to Get Funding For Your Tech Startup
So your tech startup has a great idea. You’ve assembled a small team of bright, creative minds and you’re convinced that you’ve developed a concept that will change the world. Or failing that, make a ton of cash. All you need know is the money, fast. Here are some of your options. 1 – Get a loan The classic way of funding a business. However, finding finance from traditional means is unfortunately not as viable as it used to be. It is still possible to receive business loans from banks but since
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What Your Product Pricing Says About Your Brand
When you’re creating a new ecommerce store or launching a product line, pricing is all important. Make your products too cheap and you’re forsaking precious profits, but them it too high and people will shop somewhere else. The pricing that you choose also says a lot about how you position your brand online. Let’s take a look at how using different price points will reflect your brand psychologically: Number 9, number 9, number 9 The use of the number 9 in pricing is one of retail’s oldest t
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