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(image: Inc) When it comes to describing your best salesperson what words or phrases would you choose? Having the “gift of the gab”, and being “approachable” and “confident” may come to mind, but have you ever thought beyond their personal characteristics and to their sales tactics? Robert Cialdini, a professor of psychology and marketing, is one of the most noted figures in defining the psychology of selling and the different sales tactics that may be implemented in business. He has created 6 p

Last month, for the very first time, more shoppers used mobile devices to browse online than desktop computers. Shopify looked at data from 100,000 of its stores and found that 50.3% of traffic came from mobile (40.3% from mobile phones and 10% from tablets) and 49.7% from laptops and desktop computers. This tipping point has long been predicted by industry experts, who viewed the rise of mobile usage as inexorable. “Fuelled by social media” Consumer habits have changed markedly over the last 10

The US team: Debbie, Andy, Fredy & Chase. We’re delighted to announce that TheGenieLab (formerly PHP Genie)is expanding into the USA with a new Miami office and appointing a new CEO, Fredy Dellis. Our new office, in the Wynwood incubator campus The Lab, offers us a new way to work with American businesses and will see us tap into the booming US eCommerce market. The Lab Miami, home of our new US office. Our team of developers in Miami, Florida, headed up by company co-founder Andrew Cargill, wil