TheGenieLab Blog

Conversion Optimisation: 6 Little Ways To Make a Big Difference
“Such a little thing”, Manc miserablist Morrissey once sang, “makes such a big difference”. The same is true for designing websites. The littlest tweak to a landing page can have a substantial effect on bounce rates, conversions and, chief of all, sales. Most important of all, these potentially-lucrative amendments don’t cost the earth either. It’s all about understanding your site, and your audience, better. How to make a big difference with the little things: #1: Find out how strong your site
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In the heady world of web development and eCommerce, we’re well aware that sometimes there are terms and acronyms bandied about that are hard to get your head around – particularly if you’re not au fait with all things online. Can’t tell your CSS from your DNS? Check out our handy eCommerce jargon glossary: API An API (Application programming interface) allows two different applications or websites to communicate with each other. For instance, if you wanted to integrate a Twitter feed into your
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eCommerce Laws: Your Legal Obligations
Setting up an online shop can be great fun, and an excellent way to make an income. You source your suppliers, find somewhere to sell your products and wait for the profit to roll in. If only it was all so simple. It’s really good that customers in the UK are protected by a number of consumer law trading regulations; but this does mean it’s important that your store complies with the relevant rules when selling online. Here’s what you need to know about eCommerce laws: Online shops are ‘distance
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8 Essential Ways to Tap into Mobile eCommerce
In recent years mobile traffic has escalated and it doesn’t look to be stopping anytime soon. More than half of all internet users are accessing the web through their mobile devices – whether that’s using smart phones or tablets. But where to start? That’s the big question. Here are eight essentials to ease you into this new market: #1 Responsive design Note that we recommend a responsive design and not a mobile-specific design. This is because a responsive design can adapt to any size screen di
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How to Parse RSS Feeds with PHP: An Example Using BBC News
APIs (application programming interfaces) have had arguably one of the biggest influences on the web over the past 5 years. The ability to leverage a company’s data and services, quite often for free (although it might be rate limited), to better serve your own users is an absolute blessing to developers. Just think about it for a second. Businesses that rely on their API usage would either not even be around today or wouldn’t have been able to grow anywhere near as fast without APIs being a ‘th
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