TheGenieLab Blogs

Shopify cross-selling and upselling are marketing techniques that can help increase your average order value. They involve recommending products related to the product your customer is browsing, searching for, or adding to their cart. When done right, these methods can boost sales and improve your eCommerce site. But how do you go about it? 1. ...

When looking at the eCommerce market, and are looking to get your Shopify store to compete in the online retail space, you have to rely on a lot more than just Shopify Analytics to ensure you reach your target audience and get your digital marketing strategy to be effective. Your online store may be primed with an effective funnel giving you hig...

Most business owners know that 95% of new products fail, as well as 95% of new businesses, fail within the first year of market entry. This places a high bar on anyone wanting to open a Shopify store, and start selling a product that's thought to be in demand. The business owner looks to match a product that is of high quality and available that...

Shopify being a market-leading eCommerce platform is not without areas of weakness where it may not serve a business well. Most times if business plans analyze various eCommerce platforms, they will uncover which platform is best for them. If your business started with a known business model, and a clearly planned objective to offer a marketing ...

With the plethora of Apps on many eCommerce platforms when looking at the cloud-based ones, there are certain challenges when it comes to the customer experience that several stores might have discovered too late. It isn't so much the desire to offer the subscription business model that's the challenge, it is all about the User Experience (UX) a...

It has become a socially accepted norm to go through the content that others have commented on the products and services that people experience - however, it has been found that at times they can be misleading. With people losing objectivity over what would be considered "fair" in the assessment and commentary, it requires a large number of dive...

In taking a pause to see where your business is going in the Post-pandemic era, and now, the Ukraine war with Russia to top off your global events. The world is now challenged with logistics disruptions, cancel culture on everything Russian, Energy crisis, massive inflation, the western world is gravely concerned. However, just like in the pande...

With so many payment gateways these days, it is hard to see which one fits best your business type outside the fact you want to have easy management yet have a low-risk (risk managed) on transactions all the while keeping your costs low. However, it is more than just figuring out which region you are in, and which one would serve your audience t...

By 2025, a staggering 80% of B2B transactions will be fully digital, up from last year's 30%. Traditional sales methods are rapidly fading, creating a new era of efficiency and innovation.

In the previous article, we covered product categories to which were in demand during the pandemic, and how people have responded to the COVID-19 pandemic. Additionally, we covered the psychology of supply and demand, and how eCommerce has been going strong during this difficult human history. Below we will discuss the global disruption in the s...

There is no question on how disruptive to commerce, in general, this COVID-19 Pandemic has been. Anything from Retail closures, closed borders, hoarding of medical supplies, social distancing to lockdowns. It can be said that everyone at every level of society has been affected in one way or another. That being said, there is a sector of commerc...

As Shopify Experts, we know Shopify is one of the largest if not the largest eCommerce framework in 2020. Two facts that anchor your business into perspective using this framework – your eCommerce store is at the center of your business, and its data is key to all of its workings. Your ability to manage, grow, and promote your business is all ba...