TheGenieLab Blogs

Key Highlights Interactive marketing is a powerful strategy to engage and connect with your audience on a deeper level. Leveraging interactive content can enhance customer experience, satisfaction, and brand awareness. Various innovative interactive marketing strategies, like social media polls and quizzes, interactive videos, have shown signi...

Choosing the right ecommerce platform is crucial to the success of your online store, as it directly impacts performance, growth, and customer experience. Two popular options in the market—Shopify and PrestaShop—are among the top ecommerce platforms, offering distinct features and benefits. However, many online sellers are increasingly migrating...

Are you an ecommerce business owner struggling to stand out in the competitive online marketplace? With countless ecommerce stores vying for attention, it's tough to make your brand stand out. But fear not! Flash sales can be your secret weapon to boost sales, clear excess inventory, and create a buzz around your products.

Ecommerce is more essential than ever for business success. As online shopping continues to dominate, having a seamless and well-designed online store is crucial. However, for many businesses, choosing the right ecommerce website builders to launch and manage their online store can be a daunting task. Shopify and Squarespace are two of the most ...

  Introduction In today's digital world, having a strong online presence is very important for any ecommerce business. Online shopping has become more popular, so creating a good and working ecommerce website is key to success. This guide will take you through the important steps of making an ecommerce website. It will offer useful tips for both...

  Key Highlights Price intelligence is a crucial driver of eCommerce profits, enabling businesses to make informed pricing decisions. Competitive pricing, market share analysis, and price optimization are key aspects of price intelligence systems. Price monitoring tools, software, and AI integration play vital roles in effective price intellige...

  Understanding Mobile Website Design When it comes to designing websites for mobile phones, making sure the site is easy to use and looks good on small screens is super important. This means setting up the website in a way that everyone can easily find their way around, no matter what size screen they're using. Using responsive web design helps...

Whether you’re a self-made TikTok star or an innovative product developer, Shopify offers an all-in-one commerce platform for entrepreneurs. With dedication and strategic marketing, you can turn your business idea into a profitable venture in 2024. Tap into the board game renaissance by selling educational products that promote social connectio...

A profitable eCommerce business starts with market research and finding a product that customers love. From there, it’s a matter of sourcing the best products and running effective marketing campaigns. Consider focusing on a niche market to discover new opportunities. For example, a craft supplies store could cater to hobbyists by selling items...

  Instagram offers several advantages for eCommerce, including the ability to connect with a large audience. The platform also supports niche communities. In addition, Instagram has a built-in shopping feature that can be accessed from the business profile. Use Instagram ads to reach new customers and drive sales. These ads can be a single image...

Mobile commerce is booming and businesses need to start adapting. Consumers keep their money in digital wallets, order food and rides through chatbots, and try on sunglasses with virtual mirrors before buying online. Companies are making the most of this trend by introducing various technologies, like Ikea's augmented reality app that allows pe...

With new technologies constantly entering the marketplace, marketing is an ever-evolving field. With each new development, it becomes more critical for marketers to keep up with the latest trends and changes in order to ensure that their strategies are effective. Luckily, there are many apps that allow merchants to stay ahead of the competition...