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TheGenieLab Blog

TheGenieLab Blog


We blog regularly. We enjoy sharing useful knowledge and information on ecommerce and news about TheGenieLab. We believe in sharing the benefit of our experience, and often cover Shopify, Magento and other platforms we work on.

Top 5 Tricks to Boost your Average Order Value

03 May 2016 by Genie Lab

Top 5 Tricks to Boost your Average Order Value Prosperity is the ultimate goal of every business beginning. At this point, maths of success appears to be simple, since every...

[INFOGRAPHIC] Social Commerce: Retailers Selling Socially

31 March 2016 by Nicole Carling

Businesses often wonder about the return on investment of social media. Are Facebook pages actually driving sales? Are all retailers using Twitter doing really anything for their bottom line? Should they...

What makes a successful Shopify or Magento theme?

13 January 2016 by Debbie Hopkins

At TheGenieLab, we are working on releasing products for ecommerce companies, to complement our service offering. We’ve worked with dozens of ecommerce retailers and some requests keep coming up. One...

Why are APIs Important in eCommerce?

12 December 2015 by Debbie Hopkins

Application Programming Interfaces (APIs) are an increasingly important way for software components to ‘talk’ to each other. They’re the ‘connector bits’ that allow one program to ask another questions, tell...

How to add conditional custom banners on product pages in Shopify

20 November 2015 by Genie Lab

Shopify - Conditional Banners for Product Page With Black Friday and Christmas around the corner, retailers are planning their discount and promotional strategy to implement into their ecommerce store. One idea is to...

How to speed up Magento

04 November 2015 by Genie Lab

Image Source Magento is one of the most powerful ecommerce platforms currently available and is officially the most used platform out there. Magento has 23.77% market share followed by Woocommerce...

How To Install Magento Patch SUPEE-6788

02 November 2015 by Genie Lab

Image by Cloudways The latest security patch is now available for Magento. This patch closes current loopholes available to hackers and with the busy holiday season soon upon us hackers will be...

Facebook's new 'Search FYI', can marketers ignore it?

27 October 2015 by Genie Lab

Facebook has decided it's time to take on Google by adding search to it's feature set with 'Search FYI'. Up until now marketers have only been able to target users based on...

Keep your Magento store safe from hackers with these 13 Tips

26 October 2015 by Genie Lab

Magento has the largest market share in the ecommerce software industry which makes it a target for hackers. The Shoplift exploit exposed earlier this year affected thousands of Magento stores. Magento released...

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