TheGenieLab Blog

Common Shopify Issues encountered by online store owners
Whether you are starting a business or you are migrating to Shopify, you will find this eCommerce platform to be suitable for all businesses that want to trade online. Online businesses prefer Shopify due to its well-organized architecture and support community like Shopify Experts. The Shopify App store is plentiful when it comes to your specific requirements to add features to your store. The conversion rate of the architecture is highly rated, in both SEO and Google Analytics scoring. Even th
Continue reading
Shopify Free Theme with online store 2.0
With the updated theme architecture that Shopify has launched, there have been some amazing high-quality Shopify Themes. Unveiled at Shopify Unite in 2021, Web Designers and Developers have been busy improving the user experience and adding additional features to merchandise your goods for your shopping cart to fill up. Most notably, a new Free Shopify Theme called Dawn has been made available - so let's see how much you can get out of a new theme. Online Store 2.0 - what is it? Shopify introduc
Continue reading
Why do most Shopify Stores Fail?
There are many different ways to have a business fail using Shopify, it can vary from marketing, promotional and pricing, lack of mobile applications, bad customer service, supply chain issues, quality of product, and many more. With good due diligence, you can reach success in avoiding these types of issues, however, some aren't so obvious in getting the information you need to make a wise decision. Below we will highlight some of the top 10 drivers of failure, in the hopes that it helps find w
Continue reading
Shopify Pseudo Pharmaceuticals and the Stripe Payment Processor
Some Online store owners have been tripped up by the policies of Shopify and Stripe when selling Pseudo Pharmaceuticals (The likes of Vitamins and minerals, CBD products, and ingredients in beauty products). The result in which they received an immediate ban on using the payment gateway. This is gravely concerning since this interruption in sales/conversion directly impacts the whole business. Here will be discussing the fine line between policy, the practice, and the options some of the busines
Continue reading
No Sales in your Shopify Store - what to do?
It isn't an unusual occurrence to have a slow period of sales, every online store can experience this and it usually points to lower traffic or conversion rate. At times it could be a shift in the target audience affecting the traffic, or the Shopify site might have more abandoned carts than usual. Your product or service is at the center of your business, we will explore how to make them work for you and drive additional sales via the below activities. Poor Online Store navigation The Shopify T
Continue reading