TheGenieLab Blog
Your online store looks to have repeat customers and continued traffic and sales growth. This can only happen if your brand and customer base sees growth through customer retention and great customer support. Social media has a way of spreading the great experiences they have had with your online store, so friends and families come and check out what it is all about. Having a loyalty program within your Shopify Store is important (over 90% of online stores have some type of loyalty program) to
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Email marketing is one of the oldest forms of digital marketing, and it is one of the most cost-effective. Landing page Email marketing usually gets over 6% on conversions in comparison to the usual 2.5% to 3% normal eCommerce conversion rates. This method is also cost-effective given that a business can earn on average $44 for every $1 spent on email marketing. Email address outlook For the first visit of an interested visitor, asking them to leave their Email address to receive promotional d
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Much like the expertise offered on Shopify, being a leading eCommerce platform, Facebook has become a leading customer profiling platform that enables you to target your audience with precision. Facebook can break down your audience by customers' likes, behaviors, and interests. This article will discuss how to approach Facebook's advertising as part of your digital marketing and connect it to your Shopify store. Setting up your Facebook Business Manager Most unsuccessful attempts in using Fac
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Growing your business will inevitably bring you at some stage to take your online store internationally. This is an important step as it will impact the business in logistics, costs, and administration (Duties filing). If your business model currently covers the United States with promotions of free shipping, taking this model to international markets will incur higher prices than what the exchange rates would translate to. Payment methods will be different at different rates, and the final mile
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By 2025 the forecast is estimated to be $7.4Trillion in sales, and with the growth in sales, the fraud follows suit with a 14% increase in eCommerce fraud between 2020 and 2021 ($20B). With many new online stores, the opportunity for fraud has grown as many new online shop keepers have been caught off guard. Therefore this article will cover the basics of today's methods of fraud prevention, how to make it part of your online store setup, as well as checking that your settings are in a good pla
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