TheGenieLab Blog
Like a smartphone, out of the box, Shopify’s core product—an all-in-one commerce platform—does everything a business owner needs. But it can also be augmented with apps and features to meet more specific business needs. These extras might not slow your...
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Understanding Shopify shipping is a vital part of running an eCommerce business. You have a lot of things to consider, from sourcing products to fulfilling orders. Shipping options are a make-or-break factor for all eCommerce retailers. The right rates can...
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The Shopify platform offers many ways to customize a store’s look and feel. These tools can make an eCommerce website stand out from the competition and convert shoppers into customers. Staying up to date on design trends can help eCommerce...
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Shopify store personalization allows retailers to target and deliver content based on customers’ preferences. It also helps to increase customer retention. For example, the “You may also enjoy this product area” can be modified for groups of shoppers with similar...
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Email marketing is a great way to reach and engage with customers. When used effectively, it can increase customer loyalty and generate more sales. It’s important to keep in mind that different subscribers need approaches tailored to them. Segmenting emails...
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