When the audience comes to your store, studies have shown that those using the Search Bar to find your products are 2-3 times more likely to purchase than casual browsing. Your search box is an essential function on your Shopify Store, with carefully well-chosen product descriptions the search terms used by your customers will show up on the Shopify search results page. This may seem obvious, however, there are "product descriptions" and "great product descriptions" - that make the search work for your business.
While it is a crucial function for your target audience to have a search bar on every page, Shopify development is working on enhancing the current functionality in search and discovery, as well as developing an enhanced Shopify App that will take it further. The expectation is that the features and benefits of this new Shopify App will bring advanced search capabilities, and help you sell your products.
A study has shown that if you have a poor search experience, 85% will have a poor perception of that brand. This means that the search has to cover your full site content, including product images, and product titles, and have effective product descriptions. Potential customers are impatient and will use the search function to get to what they are looking for quickly. However, if you execute your content architecture in a way that is searchable and enables the user to find their products quickly - you will gain an advantage over the competition.
Shopify Search gives speed and when well executed on the content, will deliver a results page that will be in tune with the customer's expectations. While we have covered the benefits in conversion, Discovery features help boost the basket with "Complete the look", "Other shoppers also bought", and "Related products" while selecting the product you searched. Discovery is secondary to Search, the user has to find the right product and fit to then enhance their purchase.
The release of this App will be at the end of the summer of 2022, and a limited number of merchants will have access to it. The new Shopify Search App will include the following features: