Shopify Search - new Shopify App and Discovery
Shopify Search Improvements
Search and Discovery - how important is it.
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Present to the user which products will show up first on the Shopify search results page.
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Raise the bar on customer satisfaction, and enhance brand loyalty.
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You can build on the search results on recommended products that are related to the search.
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With a good experience, the customer's chances to return are higher.
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Convert more leads into customers.
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Increase your sales, your basket size will show up to 2.6x while using the search button over the browsing visitor.
Search vs. Discovery
Tips to enhance your search functionality
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Ensure relevant results: You must cover the synonyms to ensure you have a well-rounded search when a user enters those variations in the search bar. When describing a color such as yellow, cover gold/amber/lemon/honey as synonyms. The use of "power words" might be in the title of the product, and synonym words being in the body of the product description will enhance your search.
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Ensure you use tags and filters in your products so that customers can refine their search and get to the specific product. The product features can enhance the search with a good product description, but tags and filters are important in large ranges and collections.
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Upselling and cross-selling with Discovery features are important to consider as previously mentioned.
Shopify Search App
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Search analytics in identifying "poor or no results" from customer searches. You can then add the synonyms they are using to your accepted search terms. This will map your customers' words to your stores' descriptions, without having to redo your content.
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Category and search filters enhance the search bar, giving the user more granularity for a better search outcome.
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Use product boosts to recommend top-selling items within the search results.
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Improve your cross-selling with better Discover features.
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