TheGenieLab Blogs

(image: Inc) When it comes to describing your best salesperson what words or phrases would you choose? Having the “gift of the gab”, and being “approachable” and “confident” may come to mind, but have you ever thought beyond their personal characteristics and to their sales tactics? Robert Cialdini, a professor of psychology and marketing, is on...

As we previously discussed a few weeks back, if you’re looking to bring visitors (and by extension, customers) to your site, then you’ll need to revolutionise the way that you think about content. Blogs, articles and contributing on other sites are well and good, but if you’re looking to convert interested visitors into paying customers once the...

Clear, customer‑first returns policies build trust and repeat purchases. Make rules easy to find and understand, disclose all costs, offer flexible options and longer windows, and train empowered support. Prevent avoidable returns with guidance and accurate product details. Align with UK distance‑selling rights to ensure prompt, consistent refunds.

Social logins streamline eCommerce by removing password friction, especially on mobile, boosting conversions and retention. Widely adopted and trusted, they speed checkout, increase engagement, and enable accurate, permission-based personalization. Implement clear, optional buttons, minimal permissions, and privacy safeguards to improve data qua...

A picture, or so they say, tells a thousand words. And that’s certainly true when it comes to selling online. The right product photography can be the difference between a customer visiting a page and liking a product. But it’s just as easy to get product photography wrong and turn customers off. Are you committing any of the 7 deadly photograph...

“Such a little thing”, Manc miserablist Morrissey once sang, “makes such a big difference”. The same is true for designing websites. The littlest tweak to a landing page can have a substantial effect on bounce rates, conversions and, chief of all, sales. Most important of all, these potentially-lucrative amendments don’t cost the earth either. I...

Shopify offers fast, user-friendly store setup with strong value and scalability. Stand out with intentional design. Its blog works but has archiving, tagging, and template limits. Image sizing is prescriptive—plan ratios and compression. Use the 14-day trial to test themes, content, and apps. TheGenieLab can help.