TheGenieLab Blog
An Open SAAS Architecture with a Website Builder for any small business to set up an online store with great tools in managing products. The strength of this platform resides in B2B business models and it will span from SMB to Enterprise when it comes to scalability. This highly pragmatic platform seems to be poised to be a strong performer for 2022 - below is a summary of its strengths and weaknesses. BigCommerce Advantages Low Monthly Fees - Much like Shopify Pricing, BigCommerce Pricing is on
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In the Site Tools Connectors & Integrations of BigCommerce's website you will find many offerings, but how can you devise a strategy in using the best tools for your eCommerce architecture? We will be exploring a few of these and how they apply. Inbound Funnel strength with HubSpot Not every online store provides the full suite of SEO tools with CRM workflows, and while BigCommerce has a deep set of SEO utilities, HubSpot is built for inbound online marketing. The platform is simple to navigat
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As a platform, BigCommerce comes with a lot of features aimed at various segments of the global market. Utilizing its built-in tools, and with the right Apps, one can have a very powerful solution. Understanding the process in which BigCommerce sees the customer journey is crucial in applying the right tools in real-time through the marketing funnel. Here we will cover in greater detail how this works, and how your marketing strategy should be mirrored into your online store. BigCommerce Cust
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BigCommerce is an Open SAAS platform, part of the SAAS side, is the cloud-based eCommerce engine, where the "Open" part points to the expandability through its fast and capable API. Here we will look at the internal features and what makes this platform great for your Online Store SEO and Marketing strategy. Structured Data When planning your online store, the content has to be organized into categories and content types that make up your information architecture. Having this organization, whi
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When you consider a SAAS platform for your Enterprise, there is a lot at risk since your requirements will have high expectations to which many vendors will not meet. So when a SAAS Platform claims to be "Enterprise-grade" you immediately set the bar and challenge that platform to those requirements. Shopify Plus (another SAAS platform) has been put to the test. What are these requirements? where do the bars sit? What categories do they fall into? Will it deliver for your Enterprise-level bu
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