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Key Highlights
- Shopify Plus introduced major product launches in 2025, focusing on advanced features for high-growth businesses.
- Merchants now have full control over checkout customization, leading to an improved checkout experience.
- New automation tools like Shopify Flow streamline operations and enhance store management.
- The platform strengthened its B2B and multi-store capabilities, supporting international business growth.
- Pricing remains enterprise-focused, offering significant value for businesses with high annual revenue through lower transaction fees.
- An expanding app ecosystem provides powerful tools for personalization, marketing, and inventory management.
Introduction
The year 2025 has been a landmark period for Shopify Plus, solidifying its position as the leading ecommerce platform for enterprise-level businesses.
As companies continue to scale their online presence, the demand for more power, flexibility, and customization has never been higher. This year, Shopify Plus delivered a suite of impressive updates and features designed to help high-volume merchants an online store that not only meets but exceeds modern customer expectations. Let's look back at the notable developments that shaped the platform in 2025.
Shopify Plus 2025 Year in Review: Major Announcements
This year was packed with significant announcements and product launches from Shopify Plus. The platform rolled out a series of updates aimed at giving merchants unprecedented control over their ecommerce business. A major theme was the push toward advanced customization, especially within the checkout experience.
These developments were designed to empower high-growth brands to create unique, high-converting shopping journeys. Features that enable deep personalization, powerful automation, and effortless scalability make Shopify Plus a standout choice for businesses aiming to dominate their markets.
Platform Updates and Feature Launches
Among the most exciting product launches of 2025 were major enhancements to the platform's core functionalities. Merchants gained access to more advanced features designed to handle the complexities of a large-scale ecommerce operation. These updates provide the tools needed for sophisticated store management without sacrificing ease of use.
One of the key features that saw significant improvement is Shopify Flow, the platform's automation engine. You can now create more complex workflows to manage everything from inventory alerts to customer segmentation, reducing manual tasks and minimizing errors. This allows your team to focus on growth initiatives rather than repetitive operational duties.
Additionally, tools like Launchpad have become even more crucial for planning major sales events. These key features give you the ability to schedule product releases, theme changes, and discounts in advance, ensuring your campaigns run smoothly. This level of control is what makes Shopify Plus a powerhouse for high-growth brands.
Impact on Merchants and User Experience
The 2025 updates have had a profound impact on both merchants and their customers. For businesses, the new features translate into greater operational efficiency and the ability to create a truly bespoke brand presence. The enhanced customization options mean you are no longer limited by templates and can design a seamless shopping experience from the homepage to the final purchase.
From the customer's perspective, these changes have made online shopping smoother and more enjoyable. A fully customizable checkout process removes friction, leading to lower cart abandonment rates and higher customer satisfaction. When every step of the shopping experience feels intuitive and aligned with your brand, it builds trust and encourages repeat business.
Ultimately, these improvements help you deliver an exceptional customer experience. By giving you the tools to optimize every touchpoint, Shopify Plus ensures that your store can meet the high expectations of today's online shoppers, making the investment worthwhile for businesses ready to scale.
Key Differences Between Shopify and Shopify Plus in 2025
While both Shopify and Shopify Plus are built on the same core platform, they cater to vastly different business needs. Understanding the key differences is crucial when deciding which of the Shopify plans is right for you. Standard Shopify is perfect for small to medium-sized businesses, offering a robust set of tools to get started and grow.
In contrast, Shopify Plus is the enterprise solution designed for high-volume, fast-growing brands. It offers advanced customization, scalability, and support that go far beyond what standard Shopify provides. The following sections will explore these differences in more detail.
Enhanced Scalability and Performance
One of the most significant advantages of Shopify Plus is its incredible scalability. The platform is engineered to handle massive traffic surges without breaking a sweat. Whether you're running a Black Friday sale or a viral product launch, you can be confident that your store will remain fast and responsive. This is thanks to unlimited bandwidth and an infrastructure that can process over 10,000 checkouts per minute.
This level of performance is essential for businesses experiencing rapid growth. As your customer base expands, you need a platform that can grow with you. Standard Shopify plans are powerful, but they have limitations when it comes to handling enterprise-level traffic and transaction volumes.
Shopify Plus removes those barriers, giving you the freedom to scale without worrying about downtime. Furthermore, Shopify Plus offers higher API limits, allowing for more complex integrations with your existing systems, such as ERPs and CRMs. This advanced customization capability ensures that your entire tech stack works together seamlessly, supporting your growth at every stage.
Customization Capabilities for High-Growth Brands
Shopify Plus truly shines when it comes to advanced customization. Unlike the standard plans, it gives you the ability to fully tailor the shopping experience to your brand's unique identity. One of the most powerful features is complete checkout customization. You can modify the layout, add custom fields, and create a branded checkout that builds trust and boosts conversions.
Another game-changing tool is the Shopify Script Editor. With Shopify Scripts, you can write your own custom logic for shipping rates, payment options, and complex discounts. For instance, you could offer a free gift to customers who spend over a certain amount or provide special shipping rules for VIP members. This level of control allows you to create highly personalized offers that drive sales.
These capabilities, combined with the flexibility for headless commerce, make Shopify Plus the ideal choice for high-growth brands that want to stand out. You are no longer confined to a standard template; you have the power to build a truly unique and engaging online store.
Standout Features for Enterprise Merchants in 2025
For enterprise merchants, success depends on efficiency, automation, and the ability to manage complex operations. Shopify Plus in 2025 delivers a host of key features specifically designed to meet these needs. These tools go beyond basic ecommerce functionality, providing the advanced automation required for large-scale store management.
From managing global storefronts to serving a B2B customer base, the platform provides solutions that simplify complex processes. The features discussed below are prime examples of how Shopify Plus empowers your ecommerce store to operate at an enterprise level.
Multi-Store Management and Expansion
As your brand grows, you may need to manage multiple stores for different regions, languages, or product lines. Shopify Plus simplifies this with its multi-store management capabilities. You can run up to ten stores under a single Shopify Plus account, all managed from a single admin dashboard.
This centralized approach makes international expansion far more manageable. This feature is invaluable for global brands. You can create localized experiences with different currencies, languages, and product catalogs while maintaining a consistent brand identity across all markets. It streamlines your international strategy and reduces the administrative burden of managing separate accounts.
Furthermore, Shopify Plus includes unlimited staff accounts, so your entire team can access the platform without sharing logins. You can assign specific permissions to different team members, ensuring everyone has the access they need to do their job effectively. This is crucial for managing large teams and coordinating efforts across different stores.
Advanced Automation and B2B Tools
Advanced automation is at the heart of Shopify Plus, helping you streamline your operations and drive business growth. With Shopify Flow, you can create custom automated workflows for almost any task. For example, you can automatically tag high-value customers for future marketing campaigns, get notified when inventory levels are low, or segment customers based on their purchase history.
This automation frees up your team to focus on more strategic initiatives. Instead of manually managing inventory or segmenting customer lists, you can let Shopify Flow handle it. This not only saves time but also reduces the risk of human error in your ecommerce business.
For merchants with a wholesale component, Shopify Plus offers a dedicated B2B channel. This feature allows you to create a separate, password- protected storefront with custom pricing, net payment terms, and unique product catalogs for your wholesale customers. It's a powerful tool that simplifies B2B sales and integrates seamlessly with your main retail operation.
The Best Shopify Plus Apps to Use in 2025
The Shopify App Store is a treasure trove of tools that can extend your store's functionality, but Shopify Plus merchants get access to an even more powerful selection. This includes exclusive apps and advanced features within popular Shopify apps that are only available on the Plus plan. These tools are designed to handle high-volume operations and leverage customer data at a deeper level.
Choosing the right apps is key to unlocking the full potential of your store. From marketing automation to sophisticated analytics, these solutions can transform how you connect with customers and manage your business.
Top-Ranked Apps for Personalization and Marketing
In 2025, personalization is no longer optional—it's essential for a great customer experience. The Shopify App Store offers several top-ranked apps that help you create tailored marketing campaigns. These tools use customer data to deliver the right message at the right time, driving engagement and conversions across email, SMS, and social media.
Apps like Klaviyo and Omnisend are leaders in this space. They integrate deeply with your Shopify store, pulling in rich customer data to power your marketing automation efforts. You can segment your audience with incredible detail and create personalized journeys that nurture leads and build loyalty. With their advanced analytics, you can track performance and continuously optimize your strategy.
Some of the best apps for personalization and marketing include:
- Klaviyo: A powerhouse for email and SMS marketing, offering deep segmentation and data-driven automation.
- Omnisend: An all-in-one platform for email, SMS, and push notifications with pre-built automation workflows.
- Zendesk: Manages customer interactions across multiple channels, providing 24/7 support with AI chatbots.
- Privy: Specializes in pop-ups and email capture to grow your marketing list and reduce cart abandonment.
Integration with New and Improved Partner Solutions
Beyond marketing, the Shopify App Store is filled with partner solutions that can streamline every aspect of your business. In 2025, the integration between Shopify Plus and these third-party apps is more seamless than ever, helping you build a robust and efficient tech stack. These integrations are crucial for managing inventory, customer service, and multi-channel sales.
For example, inventory management apps like QuickBooks Commerce (formerly TradeGecko) and Skubana offer real-time stock updates and automated purchase orders. For merchants selling on multiple marketplaces like Amazon or eBay, apps like Sellbrite centralize inventory and order management, preventing overselling and simplifying operations.
The strength of these partner solutions lies in their ability to work together within the Shopify ecosystem. A well-chosen set of apps ensures that data flows smoothly between your systems, leading to higher operational efficiency and greater customer satisfaction. Carefully vetting apps in the Shopify App Store for compatibility and performance is key to building a scalable operation.
Pricing Breakdown: Shopify Plus vs. Regular Shopify Plans in 2025
When comparing Shopify plans, price is a major factor. Standard Shopify plans are highly affordable, with the Basic plan starting at just $39 per month. This makes it accessible for businesses of all sizes to get started online. The Plus plan, however, is a significant step up, with pricing that reflects its enterprise-level capabilities.
Shopify Plus starts at $2,000 per month and can increase based on your store's annual revenue. While the initial cost is higher, the value becomes clear when you consider the lower transaction fees and the powerful features designed to drive growth and efficiency for high-volume merchants.
Enterprise Pricing Structure and Value
The pricing structure for Shopify Plus is designed for businesses with significant sales volume. While the standard Shopify plans have fixed monthly costs, the Plus plan is more variable, often calculated as a percentage of your monthly revenue once you reach a certain threshold, with a minimum monthly fee of $2,000.
This model provides immense value, primarily through reduced transaction fees. If you use Shopify Payments, you pay 0% in transaction fees, a massive saving for businesses processing millions in sales. Even when using third-party gateways, the fees are significantly lower than on standard plans. The return on investment is often realized through these savings alone.
Here’s a quick comparison of the value offered by the different Shopify plans based on key features:
| Feature | Standard Shopify Plans | Shopify Plus |
|---|---|---|
| Monthly Cost | Starts at $39/month | Starts at $2,000/month |
| Transaction Fees | 0.5% - 2% (without Shopify Payments) | 0.15% (or 0% with Shopify Payments) |
| Checkout Customization | Limited | Full customization with Shopify Scripts |
| Automation | Basic tools; requires apps | Advanced with Shopify Flow |
| Support | 24/7 standard support | Dedicated Merchant Success Manager |
Shopify Payments Rewards Promotion Terms
One of the most significant "rewards" of using Shopify Payments on the Shopify Plus plan is the dramatic reduction in transaction fees. While specific rewards promotions may vary, the core benefit for any Shopify Plus store is the potential to eliminate Shopify's transaction fees entirely. On regular plans, you pay a fee on every transaction unless you use Shopify Payments. On Plus, this fee is waived if you use their native payment gateway.
This isn't a temporary promotion but a fundamental part of the value proposition for the ecommerce platform. For a high-volume business, these savings can amount to tens of thousands of dollars per year, which can be reinvested into marketing, product development, or other growth areas.
The available payment options are extensive, ensuring customers can pay how they prefer. If Shopify runs a specific rewards promotion, the terms and conditions would be outlined directly in your merchant agreement. However, the most consistent and valuable reward remains the cost savings on transaction fees. Before committing, you should always review the current terms to understand all the benefits available for your Shopify Plus store.
Beginner’s Guide to Getting Started with Shopify Plus in 2025
Are you ready to upgrade your online business to Shopify Plus? While the platform is incredibly powerful, its reputation for ease of use still holds true. Getting started is a structured process designed to ensure your transition is smooth and successful. This guide will walk you through the essential setup requirements and steps to launch your new Shopify Plus store.
From evaluating your business needs to leveraging advanced features like unlimited staff accounts, this journey is about setting your business up for long-term growth. Let's break down what you'll need to begin.
What You’ll Need to Begin: Setup Requirements and Resources
Before you can make the switch to Shopify Plus, it’s important to ensure your business is ready. The platform is designed for high-growth companies, so you'll want to evaluate if you meet the typical profile. This involves looking at your revenue, operational complexity, and future growth plans.
A key part of the process is leveraging the resources Shopify provides. Once you begin the onboarding process, you’ll be connected with a team that helps guide your migration. This includes a dedicated Merchant Success Manager who acts as your strategic partner, helping you get the most out of the platform's features.
Here are some of the key setup requirements and resources to consider:
- A clear understanding of your business needs and growth goals.
- Typically, an annual revenue of over $1 million.
- A team ready to manage a more complex ecommerce operation.
- An assessment of which third-party systems you need to integrate.
- A plan for how you will use advanced features like multi-store management and automation.
Step-by-Step Guide to Launching on Shopify Plus
Launching on Shopify Plus is more than just a technical migration; it's a strategic move to prepare your ecommerce store for the next level of growth. The process is designed to be methodical, ensuring that every aspect of your new store is optimized for performance and scalability. With the right planning, you can go live with confidence.
The journey involves several key stages, from initial eligibility checks to post-launch optimization. Each step builds on the last, helping you unlock the powerful key features that Shopify Plus offers. Are you planning to run major flash sales or expand into new markets? The launch process will help you prepare for these scenarios.
Following a structured guide ensures you don't miss any critical details. By taking a step-by-step approach, you can customize your store, integrate essential apps, and configure automation workflows to create a powerful engine for your business.
Step 1: Evaluating Business Needs and Eligibility
The very first step is to conduct a thorough evaluation of your business needs. Is your brand experiencing rapid growth that your current platform can't handle? Do you have specific needs for customization, B2B sales, or international expansion? Answering these questions will clarify whether Shopify Plus is the right choice.
Eligibility for Shopify Plus is often tied to your annual revenue. While there's no strict public threshold, businesses generating over $1 million annually are typically the best fit. This is because the platform's cost and features are designed to provide a return on investment at that scale.
Beyond revenue, consider your operational complexity and customer base. If you're managing large inventories, a growing team, and a diverse set of customers, you likely have the specific needs that Shopify Plus is built to address. A clear assessment at this stage ensures you're making a sound investment in your company's future.
Step 2: Setting Up Your Shopify Plus Account
Once you've determined that Shopify Plus is the right fit, the next step is to begin the account setup process. This is not as simple as signing up for a standard plan; it involves contacting the Shopify Plus sales team to discuss your business and negotiate a contract. This process ensures the plan is tailored to your specific requirements.
After the agreement is in place, the technical setup of your Shopify Plus store begins. Shopify provides a dedicated launch team to guide you through migration, whether you're moving from a standard Shopify plan or another platform. This team helps ensure a smooth transition with minimal downtime for your online store.
During this phase, you will work on configuring your store management settings, setting up staff accounts, and getting familiar with the Shopify Plus admin. Your Merchant Success Manager will also be introduced at this stage to help you start planning your growth strategy on the new platform.
Step 3: Customizing the Store and Integrating Apps
With your account set up, the fun part begins: customization. This is where you can leverage the advanced customization options of Shopify Plus to create a unique brand experience. You'll work on tailoring your theme, designing your product pages, and, most importantly, customizing your checkout process to optimize for conversions.
At the same time, you'll want to explore the Shopify App Store to find the right tools to extend your store's functionality. This is a critical part of store management, as the right apps for marketing, customer service, and analytics will be essential for your success. Your development team or a Shopify Plus partner can help with seamless integration.
This step is crucial for preparing for high-traffic events like flash sales. By integrating performance-optimized apps and customizing your store's key features, you ensure that your site can handle any volume of traffic while providing a smooth and engaging user experience.
Step 4: Leveraging Automation and Expansion Features
The final step before fully operating on Shopify Plus is to set up its powerful automation and expansion features. This is where you truly start to see the platform's value in driving business growth and efficiency. Begin by configuring Shopify Flow to automate repetitive tasks. Create workflows for customer segmentation, fraud detection, and inventory management to free up your team's time.
If international expansion is part of your strategy, this is the time to set up your expansion stores. Use the multi-store management dashboard to create localized storefronts with different languages, currencies, and pricing. This feature is a cornerstone of the ecommerce platform's ability to support global brands.
By leveraging these advanced automation and expansion tools from day one, you build a scalable foundation for your business. You'll be able to manage a growing customer base more effectively, enter new markets with ease, and streamline your operations to focus on what matters most: growing your brand.
Notable Brands Using Shopify Plus in 2025
Shopify Plus is the platform of choice for some of the world's most successful and recognizable brands. More than 50,000 stores, including many leading companies, trust Shopify Plus to power their online operations. These brands choose the platform for its scalability, reliability, and the ability to create an exceptional customer experience.
From customized product pages to seamless store management during high-traffic events, these companies leverage the full power of Shopify Plus to stay ahead of the competition. Their success stories serve as a testament to the platform's capabilities.
Examples of Leading Companies and Their Success Stories
The list of brands thriving on Shopify Plus is long and impressive, spanning various industries from fashion to food and beverage. These companies have built highly successful ecommerce websites that can handle everything from daily operations to massive flash sales, all while maintaining high levels of customer satisfaction.
Their success stories often highlight the platform's ability to support rapid business growth. Whether it's expanding into new international markets or launching viral products, Shopify Plus provides the stable and scalable foundation these brands need to succeed. The platform's flexibility allows them to innovate and adapt quickly in a fast-changing market.
Here are just a few examples of leading companies using Shopify Plus:
- Gymshark: A global fitness apparel brand known for its massive Black Friday sales and community-driven marketing.
- Heinz: The iconic food company uses Shopify Plus for its direct-to-consumer initiatives.
- Kylie Cosmetics: A beauty empire that relies on the platform's scalability to handle viral product drops.
- Allbirds: A sustainable footwear brand that uses Shopify Plus to manage its global ecommerce presence.
Insights from US-Based Enterprises
Among US-based enterprises, Shopify Plus has become a go-to platform for brands looking to accelerate their direct-to-consumer (DTC) growth. Companies like Kylie Cosmetics and Allbirds have demonstrated how a powerful ecommerce business can be built on the platform, capturing a massive customer base and achieving rapid growth.
One of the key insights from these enterprises is their heavy reliance on the platform's customization and integration capabilities. They build a unique Shopify Plus store that reflects their brand identity and integrates seamlessly with their marketing, logistics, and customer service tools. This creates a cohesive and efficient operation that can scale quickly.
These brands also take full advantage of the platform's performance. The ability to handle huge traffic spikes during product launches is critical for their business model. By leveraging the robust infrastructure of Shopify Plus, these US-based enterprises can confidently execute ambitious marketing campaigns and drive impressive sales figures.
Selecting the Right Shopify Plus Development Company
While Shopify Plus is known for its user-friendly interface, unlocking its full potential often requires technical expertise. Partnering with the right Shopify Plus development company can make all the difference. These agencies specialize in creating custom solutions, handling complex migrations, and providing ongoing support to fuel your business growth.
Choosing a partner is a critical decision. You need a team that not only understands the technology but also aligns with your business goals. A great partner will help you navigate the platform's advanced customization options and build a store that is truly tailored to your needs.
Criteria for Choosing a Reliable Shopify Plus Partner
When you're investing in an enterprise-level platform, you need a partner you can trust. Evaluating a development company based on a clear set of criteria will help you find a reliable team that can deliver results. Look for a partner with a proven track record of success and deep experience with the Shopify Plus ecosystem.
Reliability goes beyond technical skill; it also includes communication, project management, and customer service. You want a partner who is responsive, transparent, and dedicated to your business growth. Checking reviews and asking for client references is a great way to gauge a company's reputation.
Consider these criteria when choosing your Shopify Plus partner:
- Extensive experience specifically with Shopify Plus projects.
- A strong portfolio of successful, high-volume stores.
- Positive client testimonials and case studies.
- Expertise in custom app development and API integrations.
- A clear process for project management and ongoing support.
- Excellent communication and a collaborative approach.
Evaluating Support, Experience, and Customization Options
When vetting a potential partner, dig deeper into their support, experience, and customization capabilities. A great agency offers more than just a one-time setup; they provide ongoing support to help you adapt and grow. Ask about their support packages and response times to ensure they can help you when issues arise.
Experience is paramount. Don't just look for general web development experience; look for specific expertise with Shopify Plus features like Shopify Flow, Shopify Scripts, and multi-store setups. A partner who has already navigated these complexities will be far more efficient and effective. They should be able to provide examples of how they've used these tools to solve business challenges for other clients.
Finally, assess their approach to customization. A good partner will take the time to understand your unique business needs and propose custom solutions, not just cookie-cutter templates. Their ability to tailor the platform to your vision is what will set your store apart and maximize your return on investment.
Conclusion
In summary, 2025 has been a transformative year for Shopify Plus, marked by significant advancements and features that enhance the platform's robustness for enterprise merchants. From improved scalability and performance to innovative automation tools, these developments not only elevate user experience but also empower brands to achieve their growth potential. As we reflect on the major updates and the success stories of leading companies, it's clear that Shopify Plus continues to adapt and evolve to meet the dynamic needs of the market. If you're ready to leverage these enhancements for your business, don’t hesitate to reach out for a free consultation to explore how Shopify Plus can work for you.
Frequently Asked Questions
Is Shopify Plus worth it for my business in 2025?
Shopify Plus is worth it if your business generates over $1 million in annual revenue and requires advanced features for business growth. If your specific needs include extensive customization, high-volume scalability, and sophisticated automation tools, the investment provides significant value and a strong return on investment.
Which new features have had the most impact this year?
The most impactful product launches in 2025 centered on advanced customization of the checkout experience and enhanced automation. Key features like the expanded Shopify Scripts and more powerful Shopify Flow workflows have significantly improved the customer experience and allowed merchants to operate more efficiently.
Are there new criteria or perks for the Built for Shopify program?
While specific program criteria are regularly updated, the focus in 2025 remains on rewarding apps in the app store that meet high standards of quality, performance, and integration. Perks are often given to apps that effectively use the advanced features unique to Shopify Plus and adhere to Shopify's specific requirements for excellence.
What automation and B2B tools are available for US Shopify Plus users?
US Shopify Plus users have access to advanced automation via Shopify Flow for tasks like inventory management and customer segmentation. The ecommerce platform also includes a dedicated wholesale channel, enabling B2B sales with custom pricing, catalogs, and payment terms to support business growth and streamline operations.
What notable partnerships or integrations were established by Shopify Plus in 2025?
In 2025, Shopify Plus strengthened its ecosystem through improved integrations with leading partner solutions in the app store. Notable integrations with platforms like Klaviyo, Zendesk, and various ERP systems allow for seamless data flow, enhanced marketing efforts, and superior customer satisfaction across the Shopify App Store.
