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Unlock Your E-Commerce PotentialUnlock Your E-Commerce Potential

Unlock your
e-commerce potential

For over 10 years, we’ve built innovative commerce experiences.
We grow our clients’ businesses and build brand esteem with a
unique mix of strategy, technology, and creativity.
Embrace Self CareEmbrace Self Care
Gen 4 ShotkamGen 4 Shotkam
Sister JaneSister Jane
Spring GivingSpring Giving
Casual BasementCasual Basement

Trusted by industry-leading brands since 2011

Creativity, technical expertise and strategy.

Your website should be more than just a pretty face. Our focus on strategy, user experience, and analytics helps us craft websites that generate leads and close sales.

Shopify Solutions

Being experienced Shopify Experts, we can design, develop, integrate and customize high-quality Shopify stores and make them Search Engine Optimized (SEO).

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BigCommerce Solutions

At TheGenieLab, being BigCommerce certified and registered as a BigCommerce Partner, are eCommerce Solution experts and have over a decade of expertise

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Custom Solutions

We are not just eCommerce solution providers, we also focus on your business automation, since your sales improvements will push your business further - we are here to ensure that it scales with your increased demand.

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Magento Solutions

Our international team can bring both eCommerce and your back-end processes together and deliver an elegant solution. From drop shipping order management to custom reports, we can customize your business needs.

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Our Work


Itspearltime partnered with TheGenieLab back in 2022 to build their B2B platform and offer support with more complex Shopify development tasks.


Letishe partnered with TheGenieLab back in 2022 to build their B2B platform and offer support with more complex Shopify development tasks.


Marsoreli partnered with TheGenieLab back in 2021 to build their ecommerce website into shopify platform


Cosabella reached out to TheGenieLab to service their growing development needs.

Sister Jane

Sister Jane partnered with TheGenieLab back in 2017 to build their B2B platform and offer support with more complex Shopify development tasks.

Casual Basement

We undertook a platform migration and full redesign for Casual Basement. They have seen faster site speeds, improved site stability and an increase in conversion rates.


We've worked closely with Shotkam over the last few years to implement various design changes to their Shopify Plus store as well as site speed optimization and UX improvements.


Journelle engaged with TheGenieLab to support their Shopify Plus store with regular theme development, custom apps, conversion rate optimization and SEO.

Colony Co

Colony Co. contacted us to carry out a redesign of their existing Shopify store. We helped them achieve their design goals and improved user experience and their conversion rates.


We are managing website maintenance, App integrations and website performance.

Experts in multiple eCommerce platformsExperts in multiple eCommerce platforms

Experts in multiple
eCommerce platforms

Don't know which platform is best for your business?
Have you tried various Website Builders and getting
frustrated? Our eCommerce experts will recommend
the best eCommerce solution.

We keep up-to-date with the latest tech

We believe in being a strong technology partner to drive
your online business success. Whether you have business
improvements or new projects, we aim to exceed
your expectations in delivering results.
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Our tech stack

Michale Tarr and Christian Behier from The Genie Lab have been excellent to work with. They took on a very arduous task of migrating our website from a Magento platform to the Shopify platform. Our website had many issues and the migration was like fitting a square peg into a round hole, however they and their team accomplished the task. The new site looks better, runs faster and has a better SEO. I would highly recommend The Genie Lab, Michael, Christian and their team to anyone who wants reliable and professional help with their website.

Neal E. Jarest • CEO, Opulence of Southern Pines, LLC

Had a GREAT experience working with Genielab. Super knowledgeable team and always with good disposition to help make things happen. They have a full team with devs for frontend, custom apps, etc. Thank you so much GenieLab!

ALEXIS B • Founder, Bareful


“We very much believe that our new website will enable us to achieve our business goals. The transition from the old site to the new was smoother than we could ever have hoped for.”

Emily Stewart • CEO, ShotKam

"Working with TheGenieLab has been a blast, they are very patient especially since we had many requirements and changes throughout. The turnaround time for the app was fairly quick, as well as their support."

CEO, Smartliner USA

"Great communication and the work was excellent. After being told no by a few others they were able to get the job done! Will be using them for Shopify development in the future!"

George Ramos • CEO, No Live Bait Needed

"Wanted a custom page for our new collection. Great communication during the process and did the job in under 7 days. Will be using again for sure."

Sebastian Agace • CEO, Alma De Ace

TheGenieLab executed to the requirements with precision all the while delivering a high performance site with great merchandising qualities. The site covers features using a custom theme and a Shopify App to manage clients for B2B. Mike is a pleasure to work with, and will get things done. SIC Cups will continue to seek their services going forward.


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Ready to take your business to the next level? We'll help you create the website you deserve.