TheGenieLab Blogs

Streamlining the Shopify checkout process is a must if you want to boost your conversion rates. A number of issues and hindrances can make your customers abandon their carts at the last minute. Highlighting your shipping, refund, and return policies on the checkout page is also helpful. Studies show that about 67% of shoppers read a store’s pol...

Shopify cross-selling and upselling are marketing techniques that can help increase your average order value. They involve recommending products related to the product your customer is browsing, searching for, or adding to their cart. When done right, these methods can boost sales and improve your eCommerce site. But how do you go about it? 1. ...

Mobile users are growing in number and demanding more from websites. A website that is not responsive can cost you potential customers who will choose a competitor with a better mobile experience. Responsive design eliminates the need for a separate desktop and mobile site, saving you time and resources. Here are some of the most important reas...

A well-designed integrated app can have a significant impact on your user base. With an integrated app, you can easily bring separate applications together to work in harmony and create new efficiencies and capabilities that are otherwise not possible. A successful app growth strategy involves a full-funnel approach that considers marketing at ...

  When it comes to running an eCommerce store, you need to have a good mindset and marketing chops. This means ensuring you have the right tools to help drive organic traffic, reduce acquisition costs, and improve conversion rates. As a result, you may want to consider investing in a Shopify app. But before you do, there are a few things you sho...

New tools are being offered to storeowners for some self-maintenance when updating their marketing for their home page via template files found in their theme folder to enhance the user experience based on sales cycles. This type of web development uses a low-code or no-code approach, allowing a low bar of knowledge to achieve the goal of updat...

For new businesses, the online store has to break through the competitive crowd, and the identity it needs to bring the differentiation and the user friendly UI/UX with design elements that make them unique. There are a lot of new Shopify features that have been developed in the last 2year, and for this first quarter of the year 2023, we should...

 A high bounce rate can be an online store killer, and as your traffic demonstrates that it isn't liking what it sees your ability to turn this around is crucial for your business revenue. Your conversion rate has no hope if your bounce rate is high, just because you can be found on google search doesn't mean that visitors are impressed with y...

In recent times during the Fall of 2022, companies have had to work harder to drive conversions to their online stores. But what's more difficult is getting traffic from your SEO efforts in a borderline economy, and disrupted supply chains. Content strategy has to serve several purposes in communications, Google Search, Marketing, and Sales. Y...

Regardless of how you acquire your audience on your website, the marketing funnel takes your buyers through the most crucial area of your online store - the checkout. Different Shopify plans allow you to customize your checkout on Shopify. Therefore the journey to convert a customer, from the shopping cart to your confirmation page has to be smo...

Many online store owners look to A/B Testing to help them decide on key marketing strategies and techniques to increase conversion. The danger with this approach is if the testing is performed incorrectly, it could majorly impact your online store performance and hit your revenue. In this article, we will cover the different types of A/B testi...

When most businesses have strived to ensure a good online presence given the 2020 Pandemic it can be challenging to define your next steps and online needs. Having an online Shopify Store may be just the beginning – but what’s next? What are the areas of focus on this platform with respect to your Shopify development needs? As of February 2021, ...