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What Is the Shopify Shop App?
The Shopify Shop App is a consumer-facing mobile app that combines Shop Pay (Shopify's express checkout solution), order tracking, and a curated shopping marketplace into a single experience. For merchants, it represents both a checkout accelerator and a discovery channel.
How Shop App Streamlines Checkout
Shop Pay — the payment infrastructure behind the Shop App — stores customers' shipping and payment details after their first purchase on any Shopify store. On subsequent purchases across any Shopify merchant, customers can complete checkout with a single tap. The Shop App surfaces Shop Pay across all participating stores, creating a network effect: the more Shopify stores a customer buys from, the faster their checkout experience becomes everywhere.
For merchants, this means that customers who have Shop Pay saved — a growing base of tens of millions of shoppers — can complete checkout significantly faster than first-time buyers. Shop Pay consistently shows higher conversion rates than standard checkout for returning customers.
Order Tracking
The Shop App gives customers real-time order tracking across all their Shopify purchases in one place. For merchants, this reduces "where is my order" support enquiries and creates a branded touchpoint during the post-purchase waiting period. Customers can see estimated delivery dates, carrier tracking updates, and package status without leaving the app.
Shop Marketplace
Beyond checkout and tracking, the Shop App includes a discovery marketplace where merchants can be found by new customers browsing by category or interest. Being active on the Shop marketplace puts your brand in front of customers already in a buying mindset, without requiring additional ad spend.
Setting Up and Optimising Your Shop Presence
The Shop App is enabled automatically for all Shopify stores that use Shopify Payments with Shop Pay activated. To optimise your presence: keep your product images and descriptions up to date, respond to customer messages through the Shop App inbox, and consider offering Shop Cash rewards for customers who purchase through the app.
Shop Pay and the Shop App are just two parts of a high-performing Shopify checkout stack.
