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Your checkout is where revenue is won—or lost. You can drive all the traffic in the world, but if your checkout experience is clunky, slow, or confusing, customers will abandon their carts in seconds.

Beyond the basics of reducing friction, there's a set of tactics specifically about maximizing revenue at checkout — not just getting the sale, but getting more from it and recovering the ones that almost got away.

Add Smart Upsells and Cross-Sells

Checkout is prime real estate for increasing average order value — the customer has already committed to buying, which makes them far more receptive to a relevant add-on than they were earlier in the journey.

Recommend complementary products directly relevant to what's already in the cart
Offer limited-time add-ons tied to the current order
Use "frequently bought together" logic rather than generic recommendations

Keep it relevant and non-intrusive — an upsell that feels like a distraction rather than a helpful suggestion will cost you more in abandonment than it gains in AOV.

Use Exit-Intent and Recovery Tactics

Not everyone converts on the first try, and that's not always a lost sale — it's a delayed one, if you have the right recovery flow in place.

Exit-intent offers triggered when a visitor is about to leave the checkout page
Discount popups reserved specifically for cart-abandonment moments, not shown broadly
Abandoned cart emails sent within the first hour, when purchase intent is still fresh
SMS reminders for high-intent carts, where email alone often gets missed

A well-built recovery flow can reclaim a meaningful share of carts that would otherwise be lost entirely.

Offer Flexible Shipping Options

Different customers have different priorities at the moment of purchase — some want the cheapest option, others want it today.

Standard shipping for price-sensitive buyers
Express delivery for time-sensitive purchases
Click & collect where physical retail locations support it

Giving shoppers a choice — rather than a single shipping option — improves both satisfaction and the likelihood they complete the purchase rather than comparison-shopping elsewhere.

Test, Measure, Optimize

Checkout revenue tactics aren't a one-time implementation. Continuously A/B test variations, track conversion rates by tactic, and analyze where in the funnel each recovery method is actually working versus where it's being ignored. Small, compounding improvements to upsell placement and recovery timing add up to meaningful revenue over a full year.

Quick Wins Checklist

Add one relevant "frequently bought together" upsell to your highest-traffic product
Set up an abandoned cart email sequence if you don't have one
Add at least one alternative shipping speed option
Test an exit-intent offer on your cart page

Implement these first for immediate revenue impact — they compound with the foundational checkout fixes covered elsewhere in our checkout optimisation guide.

The right checkout revenue strategy is specific to your store — let us build yours.

Get a Tailored Checkout Optimisation Plan →

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