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Shopify Analytics - What You Need to Know

Shopify analytics is a tool that offers multiple reports and analytics in a single dashboard. It includes sales, product catalog, marketing, inventory, finances, and CRM reports.

Analyzing data and making decisions based on it can help you grow your eCommerce business and run it more efficiently. But what does all this mean, and how do you get started?

Traffic Analytics

If you’re an eCommerce store owner, then you want to be data-driven – which means that you need to know how your customers are using your website and what products they are purchasing. Using traffic analytics is one way to do this. Shopify’s eCommerce analytics platform provides key metrics that allow you to see how your business is performing and identify areas for improvement.

The eCommerce analytics platform is easy to use and is a great tool for any eCommerce store owner. It offers a variety of metrics, including the number of visitors, the top products sold, and more. This information can help you decide where to spend your marketing dollars, optimize your site, and improve customer experience.

Shopify offers a variety of reports, which are all accessible through the dashboard. These include Overviews, Finances Reports, and Product Analytics. Other reports are available depending on your Shopify plan. For example, Shopify Lite users have access to the Overview dashboard and Finances Reports, while the more advanced Shopify plans can view many more reports, such as Sales, Marketing, Orders, Retail, Customer, and Inventory.

These reports give you the ability to see how your site is performing, including which pages are most popular and how long shoppers stay on each page. This can help you create better content and increase your conversions. Additionally, these reports can also help you track performance during peak shopping times and holiday seasons.

However, it is important to note that Shopify’s eCommerce analytics platform is not as robust as Google Analytics and does not offer the same level of reporting functionality. As such, we recommend connecting your Shopify account with Google Analytics and enabling Enhanced eCommerce tracking to get the most out of the tool. You can learn how to do this by reading our blog post on the subject. Alternatively, you can use Hevo Data to connect your Shopify account with 100+ Sources and BI Tools and turn your data into actionable insights. Sign up for a free trial today!

Conversion Analytics

A good eCommerce analytics tool will help you collect data about your customers, products and sales. This data can then be used to improve your website, create better marketing campaigns and make more informed business decisions. The tools available for Shopify are easy to use and can help you analyze your business’s performance. Using these tools can save you time and money, as you’ll be able to quickly identify the problems and solutions in your online store.

Conversion analytics is a great way to understand the behavior of your customers and optimize your site for increased conversions. They can tell you how many people visit your site, where they’re coming from, and even what device they’re using. You can also track the percentage of visitors who add items to their cart, reach checkout, or convert into buyers. These insights will allow you to improve your conversion rates and increase your revenue.

The in-built Shopify analytics dashboard gives you a general view of how your store is performing, but it doesn’t give you the depth of reporting most marketers or eCommerce stores need. To get more detailed reports you’ll need a third-party analytics tool like Google Analytics or a paid version of one. To get the most out of Google Analytics, you should enable Enhanced ECommerce tracking to capture data about your product impressions, promotions, and sales.

Another good option for conversion analytics is Argoid, a full-featured analytics app that offers meticulous analysis and reporting. The app tracks your data in real time so you can make decisions about your business as they come up. It’s also integrated with Google Analytics so you can use all of your data from both tools to make the best decisions.

Using data to make decisions about your eCommerce business is important for any business. If you want to maximize your profits, you need to be able to predict what changes will work and which ones won’t. By using data-driven decision-making, you can improve your sales and revenue and keep your customers happy. Ultimately, this will lead to better business results and higher profits.

Customer Analytics

If you have a Shopify store, you can access a wide range of reports and analytics data. These can help you understand what’s working and improve your marketing strategy and website performance. You can also find out which customers are most valuable, and make decisions based on their behavior. This can lead to a better average order value and increased sales. These reports can be accessed from the dashboard or the Reports feature. They can be filtered by different criteria, including customer segmentation and channel analytics.

Using analytics tools to make data-driven decisions is the best way to grow your eCommerce business. This allows you to maximize your online store’s potential, and reduce costs by focusing on the most profitable activities. This can include identifying the best marketing channels, optimizing your product catalog, generating targeted content, and increasing conversions. This can also help you make more accurate predictions about your sales and profitability, so you can take action before your numbers start to decline.

A key component of this type of data analysis is the creation of a customer profile or buyer persona. This is a fictionalized description of your ideal client, and it helps you understand their demographics, purchasing habits, and other factors. A buyer persona can be used to target advertising campaigns, and it can help you improve your marketing and product strategies.

Shopify analytics includes a number of useful reports that can be viewed from the dashboard. These include sales over time, sales by channel, sales versus billing location, and more. These reports can be filtered and sorted to show the information that you’re most interested in. They can be exported in a variety of formats, including.xls and.csv files. You can also use an analytics tool called Segments to analyze your data and get more in-depth insights.

Segments were created by two LinkedIn data scientists who believe that eCommerce marketers should have the same tools that professional data analysts use. Its user-friendly interface makes advanced data analysis, calculating Customer Lifetime Value, and targeting the right people simple. It also features a free 14-day trial, so you can see what it’s all about.

Inventory Analytics

Using analytics tools is the way to find data on how your website works (such as what customers do when they visit it) and then interpret it so you can make informed decisions about what changes to your site you should be making. There are some very basic analytics tools in Shopify that are free out of the box and that will give you some high-level data such as adds to cart and page views, but if you want more detailed information you can upgrade to one of the more advanced plans.

Amongst the more useful reports in a premium plan are the Customer Reports which paint a picture of who your customers are and help you adapt your site to better suit their needs. This includes reports on returning customers, one-time customers, at-risk customers who haven’t ordered in a long time, and loyal customers. The reports also include the average order value and expected value of a sale which are both great metrics for monitoring the health of your business.

The other key reports in a premium plan are the sales and inventory reports which help you understand your sales, revenue, and stock levels. These can include reporting on product groups, individual products, and a breakdown of your sales by traffic source so you can track the effectiveness of your marketing campaigns.

In addition to this, you can see the average inventory sold per day and a month-end inventory snapshot which allows you to determine how much stock you should have left in each of your product variants for a given period of time. This is based on ABC analysis which gives each variant a letter grade based on the percentage of sales the product has contributed to overall sales.

Shopify is an excellent eCommerce platform that offers its users the ability to keep track of their business metrics with various reports. The full range of available reports is only accessible to users on the Advanced Shopify Plan but for those who wish to take their reporting and analytics game to the next level, there are many other great BI tools out there. For example, Panoply enables game-changing analytics by allowing you to easily pipe in and sync all your data whilst displaying it on a SQL workbench or connecting to a top BI tool for further analysis.

Shopify Development Trends: Most Shopify store owners focus on their digital marketing alongside their web development. Keeping up with the cutting-edge Shopify Apps in ensuring a frictionless checkout for their online store, with additional tools to fill the Shopping Cart. Online shopping continues to grow year-over-year as the user experience improves with tailored customer service practices. Behind the scenes, are Shopify partners such as TheGenieLab. We are helping business owners and shopkeepers to drive continuous improvements through digital marketing services. Furthermore, they are providing Web Development in Shopify, BigCommerce, and other eCommerce store architectures. If you need a hand in any aspect of eCommerce, feel free to reach out to us at

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