Amazon Pay on Shopify: How It Works, Where to Use It, and What It Delivers

Digital wallets—especially Amazon Pay—cut checkout friction, boost trust, and raise conversions, particularly on mobile. Amazon Pay is 49% faster, leverages Amazon-grade security, A-Z protection, and chargeback coverage. Implement across key touchpoints, pair with guest checkout, show total costs early, and monitor metrics; offer multiple payment options and clear refund policies.

Written by Chris Behier

Dec 05, 2022

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How Amazon Pay Works on Shopify

Amazon Pay lets shoppers use their Amazon account credentials and stored payment and shipping information to complete a purchase on your Shopify store. Rather than entering card details and an address, customers click the Amazon Pay button, log into their Amazon account, confirm the details, and the order is placed. For the hundreds of millions of customers with active Amazon accounts, this dramatically reduces friction at the point of payment.

Setup and Integration

Amazon Pay is available to Shopify merchants through the Amazon Pay app in the Shopify App Store. After installing and connecting your Amazon Seller account, the Amazon Pay button appears on your checkout page. For Shopify Plus merchants, Amazon Pay can also be surfaced at cart level using accelerated checkout buttons, placing it at the highest-intent moment in the customer journey.

Where Amazon Pay Has the Highest Impact

Amazon Pay performs best in specific scenarios: high-value purchases where customers are cautious about entering card details on an unfamiliar site, first-time customers who recognise and trust the Amazon brand, mobile shopping sessions where manual card entry is particularly friction-heavy, and stores with an older demographic that uses Amazon frequently but may be less comfortable with newer payment methods.

Optimal Placement

Place the Amazon Pay button prominently on the checkout page alongside other express options (Shop Pay, Apple Pay, Google Pay). Where Shopify Plus extensibility allows it, surface it in the cart flyout as well. Avoid burying it below the fold or after the manual payment form — customers who want to use Amazon Pay need to see it before they start entering card details.

Reducing Cart Abandonment with Amazon Pay

Express checkout options like Amazon Pay address one of the primary causes of cart abandonment: the friction of entering payment and address information. For merchants with customers who are frequent Amazon shoppers, adding Amazon Pay alongside other express methods consistently reduces payment-step abandonment. Keep totals transparent before the payment step — hidden costs revealed at payment remain the leading abandonment driver regardless of which payment method is offered.

Adding Amazon Pay is simple — building a complete frictionless checkout takes a Shopify Plus specialist.

Build a Complete Shopify Checkout Experience →

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