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Consumers are spending more time than ever on their phones — not just scrolling social feeds, but shopping online. Mobile-optimised checkout is key for converting this mobile shopper base.

Seamless conversions on any device

The checkout process is where most conversions are made or abandoned. A few key steps are essential to creating a seamless mobile checkout experience:

Keep the checkout page free of distractions with easy-to-tap call-to-action buttons
Embrace the KISS mentality — keep form fields to a minimum and use autofill and pop-up keyboard functions
Allow customers to save their cart for later, reducing abandonment due to unforeseen circumstances
Optimize for fast processing times and a variety of payment methods

Easy checkout

Make it easy for shoppers to enter information. Forms should be simple and intuitive with as few fields and pages as possible. Offer autofill features that can fill in shipping and email addresses, or use geolocation to pre-populate address fields. This can save mobile customers significant time and effort. Also provide clear pricing throughout the checkout process, including taxes, delivery fees, and any other costs upfront — unexpected charges are a common cause of mobile abandonment.

Secure payments

Mobile users are more than double the number of desktop shoppers. Ensure your mobile payment process follows the KISS mentality with minimal forms and fields. Use a progress indicator to reassure customers that the process is only a few steps from completion. Use pre-filled forms to reduce the number of inputs required, and add security badges to show you're trustworthy. Guest checkout options provide reassurance for new shoppers who are still wary of handing over card details to brands they haven't used before.

Easy returns

Creating an optimised mobile checkout takes time and skill, but the payoff is well worth it. The modern ecommerce marketplace exists almost entirely on mobile, and the number of brands that can survive a flawed checkout experience is rapidly decreasing. Clear, simple call-to-action buttons guide customers through each step. A save-cart-for-later option can encourage mobile shoppers to complete purchases at a later date, reducing abandonment and increasing conversions by enticing hesitant buyers.

Mobile checkout performance is one of the highest-impact improvements a Shopify Plus team can make.

Improve Your Mobile Checkout With Shopify Plus Experts →

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